Loading...
Answers
MenuWhat's considered "Traction" in the B2C app world these days?
I"m developing an app for the travel/health space, and looking at runway numbers to get to our first raise. What would today's angel investor consider to be solid traction, in terms of downloads, user consistency, stickiness, or feedback? Thanks!
Answers
Mobile app that has launched: You need ALL of the following:
1) Trending towards or at 100000 installs within first 90 days of launch;
2) Day 30 retention rate of at least 20%
3) Core "MTM" (metric that matters) healthy (dependent on business model, usage model etc)
4) Evidence that growth is just "getting started" with plenty of upside left.
Happy to talk more in a call.
I'm a developer, not an investor, so it's difficult to give you specifics on the metrics you mentioned, but from my very hard-earned experience, you want to be able to demonstrate the following, to get an investor interested:
1) Solid product-market fit, in terms of your value proposition and how it is meeting the needs of your audience.
2) Community exposure. Is your app being well-covered by the main blogs and networks in your niche? What are your conversion rates for new visitors or linked content?
3) Can you accurately measure churn? User return rate? Daily active users? Small but consistent user base is what they want, rather than large but sporadic.
4) What feedback you have had. Positive and negative. Negative is good because of point 5.
5) Show how you act on negative feedback. If an investor can see that you are listening to, and adapting to your audience feedback, they know you really care about the end user, not just fulfilling your grand startup vision.
6) Show your roadmap (including historic). In my experience, investors need to know what their money is going to be spent on, how those decisions are being made, and have been made in the past.
I've been involved with a dozen or so startups myself, and have consulted with many more, so if I can offer you and more advice, or if you would like your deck reviewed, feel free to get in touch.
Related Questions
-
How do I grow from a one man startup when I don't have the money to hire & don't have skills or time for investors?
Stop thinking you don't have the skills to do something. You can learn anything if you decide to, but assuming up front that you can't (forever) is dangerous. my2centsDM
-
Where is the best place to find an affordable mobile app developer?
You can hire app development freelancers from www.odesk.com and www.elance.com. I am an app developer myself, and I got profiles on both of these networks, a link is given below: https://www.odesk.com/users/~012d73aa92fad47188 Please feel free to get in touch to discuss ideas and clarify any confusions, I will be glad to help.NA
-
What's the best visual format to display the size of the market when doing a pitch deck.
I like to take a rule from the Steve jobs playbook and use simple circles... one larger than the other but no more than 2. your most immediate target (realistic reachable) and one of the "enemy" competitor company. or overall untapped market cap. **for this to be effective you must provide as accurate projections as possible** no bar graphs and as little or no text as possible... remember that a deck is a companion to the speaker... avoid bullet points and use the deck to entertain rather than educate... is not a class is a pitch. :)HV
-
Among platforms for startup funding, AngelList is the 800 pound gorilla. Does it make sense to use simultaneously other platforms like Gust, etc?
Short answer: Of course! Many angel groups require you to submit through Gust because it offers a consistency and makes reviewing applications easier. But not all use Gust same as not all use AngelList... I haven't met an angel who frowns upon using multiple platforms. I would encourage you to leverage your twitter and Facebook or Instagram to meet angels and get in their radar (don't hassle or stalk) just try to get exposed a bit to them by being part of the same meetup group, follow the same blog, membership... Subscribe to their own blog.. And when you submit funding request considerations do please send a follow up email or a call or basket of fruits if you have contact them before.HV
-
Looking for guidance for where I can find investors for my app?
As Ken suggested, there is a wide breadth of mobile offerings and although there are some great "mobile only" funds, each investor / fund has their own thesis that makes them interested in some but disinterested in others. Also, if your revenue generating, you should seriously consider bootstrapping further. Revenue is treated very strangely in early-stage investing and *might* work against you. AngelList is a great way to research investors but not effective in actually connecting with them. Find investors who you are confident will be passionate about what you're doing based on prior job experience or what you know they are investing in. Happy to talk in a call to help explain this further if you need more clarity.TW
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.