In DoubleClick for Publishers (DFP) Small Business, how do I create a report to show revenue by URL and/or utm_campaign?

I hate to be "that guy," but I'm gonna say, "it depends." What I mean by this is it is highly subjective to the market you are in and the target you're going after. However, with that being said, let me share a few of my favorite growth-hacky-type ideas that you might want to consider using to grow your customer base: #1 - Produce a TON of content. Make it valuable, and don't cut corners. Then, promote it to your existing tribes. If you don't already have a tribe, see the bullet #2. #2 - Build a tribe. Get started at a place like triberr.com where you can connect your social profiles and your blog and share with likeminded folks. It takes time to get going, but you'll thank me for it later. #3 - Test every aspect of your landing pages. Use something like Unbounce (my favorite) to strip down every element of your pages and split test constantly. Get used to the fact that your landing pages are NEVER complete. They can always be improved. #4 - Build an email list from your blog traffic by using "content upgrades" or "lead magnets." Search Google for the specifics, but basically, you create free content that is related to each post on your blog that the reader can download in return for subscribing to your newsletter. It works like a charm! Let me know if you want me to go into further detail on any of this stuff.

I haven't personally used one, but try searching for affiliate job board widget. Monster has one at http://publisher.monster.com/Widgets/ for their affiliate publishers. See these links: http://publisher.monster.com/ http://publisher.monster.com/Widgets/Job-Board-Widget.aspx There are others. Either search for affiliate on major job boards, or do the search I suggested. You can also see these widgets that came up for a search on widgetbox for jobs: http://www.widgetbox.com/search?q=jobs The key thing to know is that you want an affiliate plugin or widget provided by a major job board that has many listings. It would make sense for LinkedIn to have an affiliate offering for their jobs listings; however, I haven't found information on it yet. If I don't find it fast enough I won't be able to edit this answer to include it. You can contact me for more details on these. If you find one you like or need additional information I can ask our Blogger Mastermind group if anyone has used any of these or can recommend others. We have 100+ serious bloggers who are likely to have more suggestions.

It's isn't just you. Adobe reported that "over $21.8 billion in global ad revenues have been blocked/lost so far in 2015." largely thanks to mass adoption with the AdBlocking software :) 21 million users in 2009, to 198 million active global users as of June 2014-likely overtaking the other comps entirely.

The answer depends on your situation: You could be a start-up that is more concerned with not blowing tons of money, or you could be in a rush to be done. In both situations, your objective is to find inventory sources that work quickly and then massively scale into those inventory sources. I am going to assume that the goal is to be efficient. In this case, I would start with relatively few inventory pieces and a pretty low bid. The goal of your experiment is to determine what inventory DOESN'T work while spending as little money as possible. By concentrating your spend on a few pubs, you can get to significant results quickly. If you spread out your spend, you won't generate enough clicks or backend actions per inventory source quickly enough to determine if one is actually working. (In my latter user persona, you can simply spend gobs of money to get significant results on lots of inventory quickly.) So the moral of the story is that you want to get to results, you have to scale the number of pubs you work with to align with the amount of money you are planning to spend. You would like to, within a day or two, rule out bad inventory and focus on new inventory, or alternately, make massive investments in working inventory to print money for yourself. I would be happy to do a call to further discuss.

Source: I founded www.buyads.com and www.isocket.com, which powers the direct ad sales for the web's best sites (like TechCrunch, AOL, Microsoft, etc) We hand invited the publishers that join our market because, as your question suggests, there is some threshold between who should and should not try direct sales. There are no hard rules, just guidelines. The superseding one is this: Do you have inventory (audience) an advertiser would take the time to specifically work with you for? If you open a "store" and starting selling this stuff, do people want to buy it? One measure is traffic, but that's not enough. In general we like to look for sites with 100,000 page views a month or more. But it can depend on the content and vertical. For example, we power a website that gets 25k hits a month but is the only site covering the voice over talent industry in Hollywood - so its super nichey and there is a market for those advertisers. Other examples of small but successful premium properties include some hyperlocal ones (www.queensmamas.com, www.brooklynheightsblog.com, www.brokelyn.com, etc), the largest blog for truckers, largest blog for prison wardens, etc. The conflicting examples are sites with large traffic but bad audiences/verticals. We reject a lot of "tech blog" also-rans that just copy and paste content from TechCrunch but get a lot of SEO traffic from it. Or even if it's a legit site, it can be in a bad brand-advertiser vertical like home finance / mortgages (which is mostly lead gen advertisers)