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Hi, we sell digital media products (video, audio, etc.) and will be exhibiting at the National Association of Broadcasters for the first time this year. We are a small company with a tight tradeshow budget and looking for ideas on how to market ourselves to booth visitors. I think giving away something like a USB dongle or even DVD with our product on it will likely be out of the budget and I am not sure if that's even a good idea since the customer would theoretically not even visit our website.

So, welcoming any thoughts on something creative and interesting we can do that won't break the bank?

Answer

David Berman answered

Check out my answer to a similar question:
https://clarity.fm/questions/1212/trade-show-experts-what-are-some-good-practices-in-pulling-in-some-people-to

I am a business owner and have extensive personal experience at tradeshows. Let's set up a call if you'd like to discuss specifics that might make sense for you and your budget.