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User Experience: How valuable are Yelp, trip advisor, user reviews, comments to retailers and consumers in marketing and buying decision?
ZR
ZR
Zack Rosenberg, Startups, Sales, Media, Advertising answered:

I believe a favorable rating has the ability to make a business thrive and an unfavorable one, could cause a business to close.

That is a lot of power in the hands of online reviews.

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