I am considering starting an online word of mouth marketing for niche market.
I believe a favorable rating has the ability to make a business thrive and an unfavorable one, could cause a business to close.
That is a lot of power in the hands of online reviews.
People put a lot of value on these reviews. Whether they know the reviewers or not, people use these reviews as part of their buying decisions. The reviews good or bad help build credibility for the products or services. As well, people can tell the difference between reviews that aren't authentic over ones that have been placed by the company.