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MenuDoes it ever make sense to offer ala cart pricing to SaaS customers where each module has it's own plans?
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Hi,
I understand that it feels that it makes no sense, but you are right that it feels right in some way.
I actually wrote about this, How is SaaS different from MRR? People get confused a lot about it and think they can adapt monetization strategy to the model. Please read
https://medium.com/@JDcarlu/how-is-saas-different-from-mrr-9e7a7edd0edb
Also I did a small study on a SaaS company called Mattermark, and talked about this too. Maybe it can help you as an example
https://medium.com/@JDcarlu/mattermark-for-everyone-b9d92e6a8831
Hope this help you!
Pricing could be tricky at times, as there always remains a chance to undermine the perceived value of a product/service to cost. Companies often rely on benchmarking to decide pricing of a product/service. However, the mistake they often make is not to make Apple-to-Apple comparison. For example: A typical SaaS product could be of diverse types, even if they all are termed as CRM or something else. Benchmarking could be a fatal mistake in such scenarios.
Ala cart pricing could be a good idea to differentiate one plan with another. But, do ensure that the perceived value always outweighs the cost, per plan. Rather than to be ala cart or not, your concern should be to understand whether your planned price points optimum or not? Just remember a fact that, even if pricing is usually discussed in isolation, your brand value and image is depends on pricing.
I hope above helps!! Need any further input? Please feel free to reach out with more clarity.
Having different subscription plans makes sense in two scenarios. First, if each module is itself a service that a customer might subscribe to on it's own then it makes sense. Second, if you are charging based on metered usage like AWS.
In the first scenario where each module is it's own service you could construct subscription plans for each and provide discounts to incentivize customers to use more than one module. If these are just add-ons to a core service then I don't think this is a good idea. It just makes the decision more complicated for your customer.
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