the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Pricing Strategy: Does it ever make sense to offer ala cart pricing to SaaS customers where each module has it's own plans?
SB
SB
Sushant Bharti, I'm on a 50K & 100X journey answered:

Pricing could be tricky at times, as there always remains a chance to undermine the perceived value of a product/service to cost. Companies often rely on benchmarking to decide pricing of a product/service. However, the mistake they often make is not to make Apple-to-Apple comparison. For example: A typical SaaS product could be of diverse types, even if they all are termed as CRM or something else. Benchmarking could be a fatal mistake in such scenarios.

Ala cart pricing could be a good idea to differentiate one plan with another. But, do ensure that the perceived value always outweighs the cost, per plan. Rather than to be ala cart or not, your concern should be to understand whether your planned price points optimum or not? Just remember a fact that, even if pricing is usually discussed in isolation, your brand value and image is depends on pricing.

I hope above helps!! Need any further input? Please feel free to reach out with more clarity.

Talk to Sushant Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.