Im starting an HR consulting firm, specializing in background checks, pre-employment test, payroll and general consulting, and I have no clients. I don't have the capital to invest in a website. What should I do to get my first clients?
When it comes to finding new clients New Media Marketing offers many free social media platforms to help you find clients. When it comes to marketing in my view there is no substitute for being in control of the message. Try showcasing your talents on your own professional blog that has relavant content about the solutions that you offer.
This will help people with a problem needing solution to seek for that solution and find you as an authority on your topics.
Quick Tip login to your twitter account then open another tab and goto Search.Twitter.com then put in the keywords for the services you offers.
You will see how easy it is to find new leads and sales, Its like grabing fish in a bucket!!
Hope this help you! If you have anymore questions please let me know.
When I began my Solo profession, I didn't have much of a network that even understood what I did.
I had to build relationships fast. So, I'll skip the generalized theories around marketing and tell you what I'd do if I were you (again.) ....even on a bootstrapped budget. :)
This will give you a short term bang and set you up on a rock solid foundation.
1. Define your ideal customer in detail. Identify the content they are consuming.
2.Create a list of 10 headlines that will catch their attention.
3.Create a LinkedIn Group dealing with your subject matter. (It would help to go look at profiles of your ideal buyers and peek at the groups they belong to for inspiration)
4. Pimp out your profile on Linkedin and create a Facebook Business Page. (Start requesting connections on LI and invite people to like your page)
5.Sign up for Get Response Email Service (first 30days Free AND you can build a landing page for to capture emails there as well)
6. Make your landing page simple with a Free offer that makes people want to give you their emails.
Ex: 5 Simple questions to determine the best HR firm for your business.
7.Make content- NOW. It can be quick videos (not fancy but not outrageously poor quality), audios (sound cloud is free and has an app to record via mobile), written posts, images (infographics can be made with quick, interesting facts using Canva for free) -- you get the pic.
Make content that they will enjoy and find useful.
-Direct them to get on your emai list at the end of each piece of content.
8..Start populating your Facebook Biz page, linkedin, and the Linkedin Group with your content asap. Be sure to interact and be human.
9.Now, you should be starting conversations and seeking out relevant ones where you can add value. (Instead of saying- I can help you, buy my services, say- I made a video on that topic here, let me know if it's helpful or you have any questions. (This is strategic but still being a person of value and influence)
10. Outline a webinar, & Host one asap.
Leverage your new contacts from this process you've been carrying out to fill the spots. If you did all of the above with the intention of creating real relationships and real valuable information for your target market, it will not be hard to get folks from the group and your new network on to the webinar.
In fact, they'll want to show up.
11: Invite them to be customers. No hard sells. Pure value always attracts the right buyers ;) It's a beautiful process.
Finally, if you're wondering why I said to make a FB business page, it's because you can upload your connections in a custom audience and run targeted FB ads to them alone. This is just extra fuel for the fire and an added layer of effectiveness.
If you have questions with any steps of this process, drop me a message.
Best wishes and Congratulations on this new venture!