Loading...
Answers
MenuIs there demand for a service that sells database of contact information of varied sectors and geographies? If so, how do I market this product?
I am planning to launch a website which would sell database of varied sectors and geographies. This would include general company contact information along with C-level executive contact information like direct nos, emails, etc?
I understand that this may have value for lead generation, surveys, screenings, etc.
Do you guys think that this database has demand in the market? If yes, how do I market the products?
Answers
There are a lot of players in this market. Many that integrate with all the major CRMs and append and clean data.
I would say I get at least 1 email a day from a data vendor and I have been on countless demos and calls and because my client is so niche they never have more 5-10 records even viable for me.
I am sure for larger companies with broader markets this works well. They all tend to have very aggressive sales outreach. I have one company that has called me every 3 months for the past 2 years. At this point hes basically just asking about my health and the weather :)
Yes, there is demand. Depending on the quality and quantity of data as well as the price point, I and many of my colleagues would be potential customers.
Most of the people I see attempting to monetize a large database (whether of contact info, historical records, or dictionaries) start by putting up a website that offers a limited amount of queries for free.
Depending on the type of data, they'll either monetize the site with ads or else offer upsells for visitors who require more information. Some sites obscure part of the data. Some impose a query limit. They sell subscriptions rather than comprehensive downloads.
If I were you, I'd build a site and set up a tiered membership service rather than knocking on doors selling the database in its entirety. That way you maintain control, generate recurring revenue, and build a larger non-paying audience that will perform word-of-mouth marketing for free.
I understand that database may add value to good prospects. But the toughest challenge would be to find one. As pointed out by others, marketing approach should be bang on, apart from price point. But what would be the price point??
Do in depth research of competitors and overall market demand.
As far as I can understand from your business question, you are talking about database marketing. Database marketing is a form of direct marketing that uses databases of customers to generate targeted lists for direct marketing communications. The more useful data available, the more effective the campaign. Such data comes from several sources. Many businesses collect data as part of a typical business transaction. For example, since finance and insurance companies already must collect name, address, and other information for a sale, it takes little extra effort to retain this information in a database. Additional data comes in from customer service, which can keep a record of all their customer communications.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
How to hire an outsourcer (Upwork, Freelancer, etc.) for lead generation for a design and branding firm?
I've been using UW for a few years. It is very useful but you have to be careful. Lot of unreliable people out there. Over the years, I've narrowed a couple of people I keep using. And have excluded others. Few things: 1- It's best to give clear instruction. I tend to build GSheet on what I need, interact a lot of Skype at the beginning 2- If you are searching for mails, do use email verification services. I find that people I work with tend to have a 95% success rate but, at the start, best to be on the safe side rather than burn your mail server (bounce rate need to be low) 3- Focus helps but if you are testing things out, you could use a platform like Reply.io to test out a few verticals and see what works or what doesn't work. 4- It feels your target markets are a bit too generic. Using UW, you'd have too wide a net. There are various ways to narrowing things down, from geos to title to company size or even keyword in company profile. Again, what is possible is to set a filter and share it with UW. Hope it helps, UW etc... are useful and best in my experience than the products out there. But it is a bit of work (no pain no gain). Happy to set up a call if you see value (am rather new to Clarity so not too sure how it works!). Best, HHerve humbertHH
-
How do you weed out potential clients who won't agree to pay your fees?
That's sales! ahah! I can't count the amount of times I have thought someone was a perfect fit to move forward to learn they are just tire kickers... and some that seemed to be a long shot that closed. If it is not happening frequently then you can stack it up as a anomaly - however that never feels satisfying. What you need to do is look at your sales pipeline and try to understand where things went wrong. Now the best way to find this out is simply ask that lead... Noone really likes to do this, but it works. If you know they have decided to go a different direction then reach out to them with a follow up email to wish them all the best, let them know that if anything changes you will still be there and most importantly use it as an opportunity to ask them why they decided not to move forward with you. Ask what you as a business can do in the future to remedy it! Now if they have fallen off a cliff and you can not get a response you will have to look at your sales pipeline and try to identify similarities between these lost deals that you can improve. This is why it is super important to leverage a CRM.Luke BelcourtLB
-
How can I research what entrepreneurial business endeavor I would have the most success with?
You can hire amazing research talent on Upwork. Before that though, you'll have to work out what your hypothesis is, what are you trying to prove? Given what you've shared, I'd guess that you're looking for recurring income. The easiest to start might be the goal setting program if it were truly uhique. The better bet to my mind is creating a series of online courses. The online education market is booming both for traditional sites like Udemy and new entries like invitation-only Zekqr. For a very successful model for building an online course empire check out Phil Ebiner and Sarah Cordiner. Both have built profitable online business and teach about it. When it comes time to implement, you'll want to get my course, Outsourcing Made Easy on Udemy or schedule a call with me. Best, DinaDina EisenbergDE
-
What is the best method for me to monetize from my social media following?
Monetization is a FUN topic when you have a (1. targeted following who (2. wants what you have to offer (or is actively seeking it). You've already got people raising their hands but you need to move them from "rented space" (social media) to "owned space" (an email list that you own.) Adding too many steps to the equation just spreads your workload wider and pushes your end goal into the future. There is a very tactical approach that will convert these followers to customers but you've got to convert them to email list subscribers before they can be converted into paying customers. This is basic sales funnel 101. ;) My suggestion is to take snippets and offer those as a Free ebook or cheat sheet or even a practical guide with an end result in mind. It should be GREAT content, free content, that leads them to your email list. (Make this decision strategically --look at some data to see what converts best) From there, you can upsell your paid offers/ product(s) to your email subscribers. The Free offer can be posted directly on your social media updates (periodically ), you can also make custom Facebook tabs that push folks to your email list, and there are more options depending on the specific platforms you are using. You can add a blog (later) and post relevant content that leads them to sign up for your email list/free offer as the "call to action" at the end of the posts. BUT I wouldn't focus on this first because it's counterproductive if you already have an active following. Building trust and serving these people with valuable content will almost always guarantee they join your list and purchase your offers. The real issue that holds people back is consistent execution. So just go execute. ;) All the best!Laura HisonLH
-
How do you sell prospective student leads (email address, phone number, etc.) to online universities?
I know of a marketing executive at an online university. I will ask him your question and let you know what I find out. Cheers, FrankFrank FelkerFF
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
