I have owned businesses in and personally directly worked in the healthcare industry in the U.S. and so cannot speak directly to how things work in your country... But I suspect that the similarities outweigh the differences.

That said... I can all but assure you that attempting to get to end users via insurance companies or doctors will be very unlikely.

The entire "mainstream" medical culture revolves around minimizing liability to the providers while providing tested and scientifically researched and validated solutions to end users (aka patients).

The efficacy (in practice) of the solutions may be something you question AND your solution may be a good one...However you being in love with your product does not equal the insurance industry OR doctors OR even the end user marketplace being in love with it or even being willing to try it.

One key to effective marketing is learning to see the world through the eyes of your market. And that often means learning to understand with what they WANT and not what you think or "know" they NEED.

I strongly suggest you connect with someone to help you flesh out your marketing strategy. The current advice provided (in the prior responses thus far) indicates a strong lack of familiarity with the medical industry.

I wish you the greatest success.

Cheers,
David