It depends on how you are positioning yourself and what exactly your goals are for the company. There is no "one size fits all" answer for marketing. Like you said, it's an insanely open ended question and, if you REALLY want to grow your business, it will require lots of thought and discussion.

There is no way to effectively base a marketing plan on a one paragraph question, and you DEFINITELY shouldn't trust a marketing "plan" given to you as a result of a one paragraph question.

There are a variety of marketing experts, myself included, on Clarity and that is who you should be talking to. Not because "you get what you pay for" (which is true) but because you will never get a right answer this way and it will end up either destroying your goal of 200k... or, best case, will set up "limits" for your business down the line.

It would really suck to hit 200k and then realize you've back yourself into a corner and can never get to the 1m you deserve or could have made.