Hi, I'm Tommy and I'm a music business educator. Each artist's music can be promoted differently.

If I were you, I would regard three things:
- Their genre of music.
- Their story behind their music.
- Their message as artists.

The whole process of taking these three parameters into regard is called Mediatization (look it up): it's not only the music that matters, but the story people connect with. You can promote an artist's music to a fanbase which 1) loves the music itself, 2) connects with their story, and 3) digs the message the artist promotes.

This is the mindset. The actual strategies and tactics can be countless, when you apply this way of thinking.

Let me know if this made things more clear and whether I could help.

Positive energy and love,
// Tommy
www.TommyDarker.com