Don't think if a BP as just a big set of spreadsheets - I agree those are probably worthless, but MUCH more important is how you will generate leads and close business. As an investor that's what I want to see. That as well as your cost to acquire a customer. I also want to see how you will position yourself in the marketplace and differentiate yourself from your competitors. For example, I want to see if you will compete via products, price, or the type of relationship you will have with your customers. I want to know if you are a BUSINESS PERSON or a product inventor who wants to be in business.