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Raising capital: What are some publicly available tools that provide metrics on competition? Can these data be used on a pitch deck or mentioned when pitching?
HJ
HJ
Hernan Jaramillo, Raised $100M for startups, BTC since 2013 answered:

Alexa is probably the worst tool you could use specially if you are trying to gauge international traffic. Try something more advanced like similarweb.com to measure traffic volume and geo breakdown. Appannie.com will help you to analyze apps on itunes and google playstore.

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