I routinely follow my intuition, and 9/10 I'm correct. My colleagues and clients trust me because of my batting average but I'm having trouble explaining my reasoning or deeply articulating by viewpoint. 1.) Is this common? 2.) Other than googling, is there a way to sell my points without overly looking like I'm winging it? Sometimes I feel strongly about something and I look for data to back that up, almost working backwards 3.) Is that alright?
Absolutely, it's alright. Developed intuition through experience is often better than a detailed decision matrix in terms of results. When experts rely on their intuition, it's usually called "experience" or "expertise".
It might be worth reading 'sources of power' (a book about decision-making and experts) to cull some useful stats that you can use to back up your approach to making decisions:
Of course, the key element to all of this is to be able to establish a track record that you can demonstrate. Telling someone to "trust you" works well if you've got a demonstrable track record of past successful projects. If you can't show that to a new customer, it'd be harder to sell.
We call this being in the "genius zone" at my firm. The idea that you are so in tune with what you're currently doing, the natural intuition of your involvement steers you in the right direction.
This is a phenomenal trait for an early stage founder to have, however, it can be also extremely problematic as you continue to grow and scale your business.
Typically, operating in this zone leaves you cognitively unaware of 'why & how' you made your correct decisions -- which, when without providing a clear known structure, makes it very difficult for you to get other stakeholders onboard.
Try stepping back and analyzing what factors lead you to intuitively decide the way in which you did - dissect it and understand the core underlining "value props" that drove you.
Simply mapping out how you came to a solution is often times enough accredited validation for others to trust and follow your lead. It also provides a blueprint for others to follow when they are empowered to make similar decisions on behalf of your business.
Simply put, analyze your thought process and then walk people through it :)
Of course it's alright. Be sure to read "Blink" by Malcolm Gladwell. I think after you read that book you'll be able to validate your own intuition, back up your thinking with logic and common sense, and know that "going with your gut" isn't necessarily a bad thing.