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MenuHow does one go about finding funding for a mobile app?
We've recently finished the design of a mobile app for our startup. We would like to strengthen its capacity and reach but we need funding.
Answers
Step 1: Innovate
Step 2: Kickstart, Self-fund, VC
Step 3: Repeat
Great question. I have spent 15 years in the seed stage startups and now is a great time to be building and funding a mobile startup. We (my seed VC fund) invest in a lot of mobile startups that are pre revenue. Typically in the range of $50,000 for 5%.
That being said, having an MVP isn't enough. First try to bootstrap your way to early users. Customers are better than investors for a variety of reasons, including: no dilution and access to user feedback. Then try kickstarter, especially if this is a b2c app. Nothing proves you have a hot product like early users, especially those early users willing to put their money in first.
Next I might turn to an accelerator like Techstars or DreamIT. This programs offer you way more than just cash. These programs offer: mentorship, education and buzz. All very helpful assets in the early days.
Hope that helps, drop me a line if you wish to know more.
Funding for mobile App stages are as follows:
1. Bootstrapping: Bootstrapping means funding your idea with your own money. This is also one of the safest options since you will not owe anyone anything in case your app idea does not work out. In case your own money is not enough, you can turn to your personal network of family and friends.
2. Personal network: This is not to say that you do not need a solid plan and a proper sales pitch to persuade them to lend you money, of course. But persuading people who know you tends to be easier than selling your idea to a stranger. Often, funding your app idea through a personal network is possible with smaller and cheaper projects. With an MVP, your chances of getting funded by bigger investors rise significantly.
3. App funding contests: If you’re feeling brave and confident in the revolutionary nature of your idea, you can get funding for your app through one of multiple app funding competitions held by industry leaders, angel investors, and other companies every year. On the other hand, taking part in a competition can be a valuable experience and a way to attract attention to your idea even if you do not win.
4. Angel investors: Angel investors do not give you money and expect nothing in return. However, being backed by angel investors is way less risky than dealing with most, if not all, other types of loans. It is true that you will not need to give back the money angel investors lend you in case your idea flops. This is what attracts most start-ups to seek angel investors. However, if your idea does survive and thrive, your “angel” will have a share in your business. Typically, you can expect angels to ask for anything from 10% to 25% of your shares, depending on the sum of money they give you. There are also angel investment pools where several investors combine their funds and invest jointly. Since mobile app angel investors undertake great risks in funding start-ups, it can be challenging to pitch your idea to them. But if you manage that and you are fine with offering equity to a third party, angel funding for an app can propel your business nicely.
5. Crowdfunding: Crowdfunding platforms can attract all kinds of investors. When you pitch your app idea on a site like GoFundMe, IndieGoGo, or Kickstarter, anyone can offer funds for your project. But crowdfunding offers more than just money. Crowdfunding platforms are also placing to promote your app to an audience larger than a few investors. Crowdfunding is very public, making it a perfect way not only to raise money but to spread the word about your project.
6. Bank loans: The last funding option on our list, bank loans are the least favoured by start-ups. That is why for a start-up, a bank loan is a bad option. In most cases, tech start-ups requiring funding for app development go through several options among those listed above, one by one.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Securing funding for a mobile app can be challenging but very rewarding. One approach is to explore venture capital, angel investors, or crowdfunding platforms. Additionally, you might want to consider applying for startup grants or looking for strategic partnerships with businesses that align with your app's goals.
For more insights, you may find this article on how to create a money lending app helpful: https://www.cleveroad.com/blog/how-to-create-a-money-lending-app/. It provides valuable information on developing a successful app, which could also give you ideas on making your app more appealing to potential investors.
Related Questions
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What is the best technology for developing a new mobile app from scratch?
There are two sides to that question. One is the mobile app itself and the other is the backend. If I misunderstood in any way and you didn't mean "native" app I apologize in advance. On the backend, there is no clear cut answer to which is the "best". It depends solely on the developers you are able to get. We for example use Node.js , mongoDB, redis, elasticsearch and a couple of proprietary tools in the backend. But you have your pick of the litter now both on the backend api and the datastore with the myriad of options available and touted as the "best" currently on the market. Now on the app side again it solely depends on what you need your mobile app to do. Experiencing first-hand "develop once, run anywhere" I can say it's more like "develop once, debug everywhere" to quote a Java saying. We have tried Phonegap and Titanium Appcelerator and we have switched to native (ObjC and Java) after a couple of months of trying to go the hybrid route. The reasons behind the choice are as follows: - anything that breaks the pattern of how those frameworks NEED to operate is just a huge technical debt that keeps accruing a huge interest. - anything that uses css3 accelerated animations on Android is buggy at best and slow as hell at worst on any lower (< 4.1 I think) versions of Android I hope this gives you some insight. If you need/want to ask me anything feel free to contact me. MihaiMP
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If I am planning to launch a mobile app, do I need to register as a company before the launch?
I developed and published mobile apps as an individual for several years, and only formed a corporation later as things grew and it made sense. As far as Apple's App Store and Google Play are concerned, you can register as an individual developer without having a corporation. I'd be happy to help further over a call if you have any additional questions. Best of luck with your mobile app!AM
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How much equity is typically taken by investors in a seed round?
From my experience I would not advise you to go with Venture Capital when you're a start-up as in the end they will most likely end up screwing you. A much better source for funding would be angel investors or friends/family. The question of how much equity should I give away differs for every start-up. I remember with my first company I gave away 30% because I wanted to get it off the ground. This was the best decision I ever made. Don't over valuate your company as having 70% of something is big is a whole lot better than having 100% of something small. You have to decide your companies value based on Assets/I.P(Intellectual Property)/Projections. I assume you have some follow up questions and I would love to help you so if you need any help feel free to call me. Kind Regards, GiulianoGS
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Any opinions on raising money on Indiegogo for an app?
Apps are difficult to fund on IndieGoGo as few are successful, and we rarely take them on as clients. Websites like http://appsfunder.com/ are made for that very reason, but again, difficult to build enough of a following willing to pay top dollar for an app that could very well be free, already existing in the marketplace. A site that is gaining more traction you may want to look into would be http://appsplit.com/. Again, Appsplit Is Crowdfunding For Apps specifically.RM
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What is the generally agreed upon "good" DAU/MAU for mobile apps?
You are right that the range is wide. You need to figure what are good values to have for your category. Also, you can focus on the trend (is your DAU/MAU increasing vs decreasing after you make changes) even if benchmarking is tough. Unless your app is adding a huge number of users every day (which can skew DAU/MAU), you can trust the ratio as a good indication of how engaged your users are. For games, DAU/MAU of ~20-30% is considered to be pretty good. For social apps, like a messenger app, a successful one would have a DAU/MAU closer to 50%. In general most apps struggle to get to DAU/MAU of 20% or more. Make sure you have the right definition of who is an active user for your app, and get a good sense of what % of users are actually using your app every day. Happy to discuss what is a good benchmark for your specific app depending on what it does.SG
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