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Building Relationships: My partner is an idea person who refuses professional business plan. Is this typical of creatives or is this a sign of unprofessional habits?
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Michael Grabham, Creator of Package Guard, Customers are heros answered:

I have been working with creatives for years and the ones who refuse to follow standard business practices such as planning are normally the ones you don't want on your team. Creatives are great but if they don't understand the importance of business planning, resourcing, money management they are not going to be partners... only employees.

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