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MenuWhat are some of the most effective ways to build an email list using Facebook?
I've seen some people use Facebook ads to a free webinar or video opt-in, other leverage their Fanpage and do promoted posts to other in-FB landing pages, etc.
Just curious what you've seen work great, and the kind of numbers you've been able to get re-cost per email lead (double opt-in).
Answers
I use the FB Login App to collect FB Verified leads thru an App on my Fan Page.
See this video which explains http://youtu.be/5tjVNf9H_Uk.
I have mainly offered a free software trial - 7 day ecourse, or registrations for live hangout events which I also host on my Fan Page.
It has been very effective, generating over 40,000 leads in the last 15 months for one of my businesses. The best part is that 90% of the traffic is a result to a high viral coefficient.
Best,
- Jerry
My newsletter has about a 3% conversion rate (no pop ups or anything), my CPC to my website is about $0.10 with Facebook ads, so my cost per lead by scaling traffic is about $0.33. I'm in online E-Commerce Retail.
I imagine sending traffic to a landing page with a conversion rate higher than 3% will create an even lower cost per lead. I've worked on a couple different campaigns that have attempted to do this, the biggest one received over 197,000 submissions, but it had a very large $50K+ budget. They all follow the same basic pattern of create the best landing page possible, and send the highest quality traffic to the landing page at the lowest price possible.
So really the hardest part is running good Facebook ads.
If you have any questions or want to talk about this more feel free to send me a message or schedule a call.
Another important tactic here than many marketers miss is making sure you optimize your landing pages and emails for social sharing. In other words, in addition to actively promoting your own landing pages, you want to be encouraging the folks already on your email list and those who have downloaded and enjoyed your content to share it with others (on social media networks, or by forwarding the email to a friend or colleague), thus allowing you to add new contacts to your list. With valuable content, good reach, and clear and enticing calls-to-action, this is a great way to grow your list even further.
Good insight here. I spend a lot of time (and budgets) on Facebook. Facebook is a lifestyle platform and it refers the least amount of buyers than any other social media platform. Still, it is extremely effective when we're talking about building a list hyper-targeted of subscribers.
What's most important is who you serve and what they want. When you can deliver this in terms that really "speak" to them, no one else's metrics matter to your business. I can give you the rundown on my clients and my own CTRs, CPCs, cost per lead, etc. but I feel like that becomes counterproductive.
For example, Promoting webinars is a lucrative strategy for some of my clients where a simple landing page (opt-in offer) converts the highest for others.
As "woo-woo" as it sounds, focus on speaking your "tribe's language" and the testing/tweaking becomes a much different (and enjoyable) process.
Unless you could explicitly verbalize how your solution is super specifically related to what your highly targeted audience is looking for right now, I wouldn't begin to weigh the different types of Facebook ad strategies.
Finally, I'll tell you we generally see a higher cost per lead on Facebook BUT we can target specific audience segments unlike any other platform so the quality of the leads tend to be much higher( and responsive). Generally speaking without knowing anything about your business, video converts 100's Xs better than text alone so incorporate it whenever possible in your testing.
There are several ways to build an email list on Facebook. You can check out this link to know more about it: https://www.getresponse.com/blog/15-ways-build-email-list-facebook
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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Cold emailing is just as bad for you and the recipient. Even if you have the perfect list, the attempt to sell in a cold email is rarely going to be effective. You're better off curating the list to the top prospects, find a mutual connection on LinkedIn or even just cold-invite them on LinkedIn,. Worst case scenario, send a 'permission pass' email where you simply gauge interest and let them know you won't be emailing them again if there's no interest. Keep it very short, non-commercial with just solid information/links to web, and an easy to reply yes/no answer.BI
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How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?
Do the opposite. Think about it from their point of view. They get requests like these all the time and most of the time the request comes from random people they don't know. That would be kind of annoying right? You get an email from someone you don't know but they want you to do something for them? You'd delete that email too. Best way to get their attention...get a referral from someone they know and trust. Get someone else they know and trust to introduce you (this is the whole reason I built my business www.reverralriver.com). Referrals work the best. Second best way...develop a relationship with them before asking for anything. Don't email and ask for something right away. You wouldn't ask someone to marry you on a first date would you? Develop the relationship slowly. Give them value before ever asking for anything in return. Over just a few short weeks you could easily establish a relationship to the point where you could actually mention an "ask" which should be very open-ended and create absolutely zero work/friction for the person you are asking. One of my favorite techniques to warm-up a relationship...just email and tell them you appreciated (insert an article they wrote or service they provide, whatever, just stroke their ego). Tell them you're a fan and often point people their way. Then go way above and beyond and find their physical mailing address (it's not that hard to do) and send them a small gift or hand-written postcard in the mail just to say thanks. Then email them once you know they got it and just say thanks again. Then start emailing them various articles or things they might think are valuable, I'd say no more than once every 4 days. Connect on LinkedIN and message them funny pictures or GIF's. Show them you're human. Make them laugh and smile and just say "Hey I appreciate all you've done so just wanted to return the favor and make you smile (insert funny GIF here)". Then, once they know who you are, don't ask them directly to partner...ask them if they know anyone who would be interested in partnering. Below is a template I've used with great success...and the beauty is that they will often ask for more info and get interested themselves, but usually only if you have offered them some sort of value to stand out amongst the crowd. --- Hey (prospect first name), Hope you laughed at the last GIF I sent. I was just wondering if you knew anyone that would be interested in a partnership/affiliate opportunity… Real quick summary… I’m building a SaaS that automates the process of asking for referrals…it uses artificial intelligence to find potential leads in your existing customers network and makes it super simple for your customers to make the referral (one click of a button). If you know anyone that has an audience of people that would benefit from something like this I'd be grateful for an intro. I won't let you down I promise if you can make an intro. I’ll draft up all the marketing material and do all of the work, so all they would have to do is say “ok”, hit copy, paste, and send and I’d be happy to pay them 25% commission for life (or if there is another payment structure in mind I’m happy to talk about it) So what do you think? Can you help me out? Thanks, Parker ---- If you found this useful please upvote. Book a call with me if you want to know more or if I can help further.PW
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Can you really make a full time income from Adsense or affiliate marketing?
Yes if you have a site that has traffic these can be great streams of revenue. If you google my name and check or Adsense check you will see me holding a check and what can be possible :)JS
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Treyedit.com is simple and easyLM
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