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Clarity

Koby Conrad

Boise, Idaho

Expert in social media, I own over 500K social followers. Each year I manage over 1B social media impressions for myself and my clients.

Founder of Boise Digital Marketing, Boise Cleaning Fairy, and Hippies Hope Shop.

Featured in Forbes, Business Insider, Yahoo Finance, Slate Magazine, and hundreds of other publications.

Ask me anything.

$2.92/min

12 Calls

13 Reviews

22 minutes
Avg. call

Social Media Social Media Marketing Social Marketing Social Media Strategy Social Entrepreneurship Social Networking Social Media Development Social Media Monitoring Social Media Strategist

Call me to talk about

E-Commerce

I've been running businesses (www.HippiesHope.com) since I was 19 & am extremely versed in E-Commerce. I specialize in online retail and can help you with anything from where you should source products from, to how you should fulfill your products, how to sell a digital product, how to market online (SEO, SEM, social media, Amazon, Ebay, Etsy etc.), and almost anything else you could want to know about operating online.

In addition to Hippies Hope, the largest client for my digital agency is Grasscity.com. The largest online headshop in the world.

You can read a Business Insider article about me here: www.tinyurl.com/pumpmea

If you have any E-Commerce questions feel free to schedule a call or send me a message!

Social Media Marketing

Each year I manage over 500,000,000 social media impressions between the brands I own & the clients I work for.

I specialize in buying media on different social channels. If you need to spend a large amount money on Facebook or Instagram talking with me for an hour will save you thousands of dollars.

SEO

I know a lot about SEO. With Boise Cleaning Fairy we dominated not only Google SEO, but on Yelp, Thumbtack, and Google+ local.

Hippies Hope we built up over 20,000 backlinks.

I have done SEO consulting for Grasscity.com & Dankstop.com.

I can help you with your onsite or offsite SEO. If you want to rank for something I'll tell you how.

Marketing Strategy

One of my best strengths is marketing strategy - it's what I live for. With all of my companies we have dominated not because we had the most resources or the best idea, but because we had extremely solid marketing strategy.

Boise Cleaning Fairy, we went from $0-$10K/mo within 6 months with a $300/mo adspend (we're also the #1 rated service in Idaho). Hippies Hope we built up 500K social media followers with a $10k budget & got free PR on hundreds of publications. Boise Digital manages more digital impressions than any other agency in our state.

Tell me what you want to accomplish & I'll show you how to do it.

Answers 9
Reviews 13

Answers

Koby Conrad answered

How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?

Don't offer an affiliate link, offer cash.

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Affiliate Marketing

Email Marketing

Influencer Marketing

Koby Conrad answered

My sales funnel is only performing well on ads from Facebook's similar lookalike custom audience. However, the reach is below 200k. How do I scale it?

I don't know if you have tried this yet, but sometimes having a lookalike custom audience that is 99% similar doesn't always preform better than the lookalike audience that is 97% similar.

If I were you I would go through AB test each of the different lookalike audiences, so try 99% vs 98% vs 97% vs 96% vs 95% and see if the less similar audiences will still give you good results, because they should also have a larger audience group for you to market towards.

Also have you AB tested interest groups? I'm not sure what your exact niche is but i've worked on campaigns where certain interest groups preformed better than the lookalike audiences.

If you're spending a decent amount of money on Facebook ads, having a professional go through and AB test your ads can be a very good idea. It's the difference between having a good ad & knowing you have a perfect ad.

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Facebook Advertising

Facebook Marketing

Facebook

Koby Conrad answered

What are the alternatives besides Wire Transfer or Paypal for transfer to overseas accounts?

Probably the cheapest answer would be bitcoin.

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Payments

Invoicing

Banking

Koby Conrad answered

When they say go prepared,when seeking seed funding how well prepared does that mean?

When someone invests in your business they aren't actually investing in your business, they are investing in you. It's good to keep that in the back of your head.

From that point then when they say "go prepared" it probably means in relation to how well you know the person. If you're asking your super rich Uncle, you probably don't need too much more than a good idea and a smile. If you're asking angels, then you want to impress them. You want to convince them that you are a "winner". An amazing pitch, an amazing product, knowing all your numbers, already have raised 10%-50%, those are all things that impress.

So when you are thinking about getting prepared, you want to do whatever you can that you think is going to impress the person you are pitching. For an experienced angel/entrepreneur that will probably mean knowing your numbers super solid & have a bunch of great charts/examples.

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Seed Capital

Crowdfunding

Venture Capital

Koby Conrad answered

What will happen if I bid lower than the recommended price for Facebook ads?

Whenever you are running a new ad campaign I would recommend you go through and AB test all of your options. I wouldn't suggest focusing on manually placing a bid though.

Facebook is extremely effective, a lot more than people realize & a lot more than Facebook advertises. Using their "optimize my bid for _________" will make sure that you are getting the most out of your money. If you are manually placing a bid you wont be able to figure out how far you can scale your ad which is a real pain for testing.

Instead of struggling to get Facebook to accept your $0.20 bid I would spend more of my efforts AB testing demographics, interests, copy, & images trying to find optimized ads that convert closer to $0.10 CPC.

If you have any more questions on this feel free to just shoot me a message or schedule a call. If you're spending any decent amount of money on Facebook ads it will probably be worth your time to have a professional manage them or at least talk with one before you set up your campaign.

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Facebook Advertising

Facebook Marketing

Facebook Ads

Koby Conrad answered

How to validate quality links for link building?

1. You want to make sure that your backlink is a followed backlink. Right clicking on the link and then clicking "inspect element" in the html code, it shouldn't say "nofollow".

2. One of my favorite SEO tools is www.ahrefs.com - they have a free version you can use. The more backlinks that the site has that's linking to you, then the higher quality those backlinks are. You can also tell if the website that's linking to you is trusted and has organic SEO by looking at the countries that are linking to it. If 20% of the websites backlinks are coming from Russia or some 3rd world country it's probably safe to assume that the quality of that website is fairly poor.

ahrefs also gives you a quality score for domain authority and page rank.

My personal website is www.HippiesHope.com (feel free to look it up in ahrefs), if you have any more questions about SEO feel free to send me a message or schedule a call.

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SEO

Search Engine Optimization (SEO)

Koby Conrad answered

What are some of the most effective ways to build an email list using Facebook?

My newsletter has about a 3% conversion rate (no pop ups or anything), my CPC to my website is about $0.10 with Facebook ads, so my cost per lead by scaling traffic is about $0.33. I'm in online E-Commerce Retail.

I imagine sending traffic to a landing page with a conversion rate higher than 3% will create an even lower cost per lead. I've worked on a couple different campaigns that have attempted to do this, the biggest one received over 197,000 submissions, but it had a very large $50K+ budget. They all follow the same basic pattern of create the best landing page possible, and send the highest quality traffic to the landing page at the lowest price possible.

So really the hardest part is running good Facebook ads.

If you have any questions or want to talk about this more feel free to send me a message or schedule a call.

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Facebook Marketing

Affiliate Marketing

Email Marketing

Koby Conrad answered

What is your Growth Hacking Strategy on Early Stage with Customer Acquisition for the first 100 Paid customer ?

1. Boise Cleaning Fairy, we sell residential & move out cleans.

2. We had no brand, no clients, no cleaning experience.

3. We wanted more customers. To do this we focused on review platforms that had very little competition. The top Yelp cleaner only had 7 reviews, the top Thumbtack cleaner only had 29 reviews, the top Google+ local page had 50 reviews.

4. After the clean was done, we asked the client if they were happy. If they were, we offered them $25 off to leave us a review on either Yelp, Thumbtack, or Google+ (because me & my cofounder were doing the cleans ourselves, this didn't even cost us anything). The end result is we became the #1 rated cleaning service in Idaho within 6 months and went $0-$10k/mo revenue. And we were only spending maybe $200/mo on advertising.

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Growth Hacking

E-commerce

Revenue & Profit Growth

Koby Conrad answered

Do entrepreneurs need to do illegal things and break the law? When is breaking the law justified?

More of a political answer than anything to be honest.

Laws are created by politicians, politicians make their decisions based on lobbyists & public opinion. Lobbyists and public opinion can both be bought. One person only has one vote, a company can persuade millions of votes. Imagine what would happen if Facebook (or Reddit) put a tiny icon that say "Vote ________ for president", how many people that would influence to vote.

Businesses are what influence & create laws in the end. Even your personal opinions come from businesses. Is it something you read in a book? Author makes money, textbook makes money. Read it on the internet? The website makes money. Learned it in school? University makes money, professor makes money.

A business that is breaking a law is really just fighting the status quo of the established businesses, which might be why often new businesses think or might assume they need to do something illegal to get ahead. While established businesses such as Comcast or Facebook can break laws and it be "legal" (because they do it in the right way of course).

But no, entrepreneurs don't need to do illegal things and break the law. Pick a business model, any business model, and then do it better.

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Corporate Law

Legal Advice

Entrepreneurship

Reviews

Koby is amazing! I'm sure he is created for social media, given how much of a helpful and talkative person he is. He knows his subject, is very open-minded and always willing to find a solution. Besides, I sensed his well-educated character when he's been constantly asking me if everything is clear or if he had understood the question. I would definitely recommend him and would work again with K!

Daniel Ch Source: Clarity

Koby has a demeanor of confidence that is backed up by a wealth of knowledge and experience. I found that within the first few minutes of chatting with him that I was speaking with an individual who was "been there and done that". I think many will find his advice helpful and beneficial to their overarching goals. I will definitely be giving him more calls in the future to gain more insight.

Paul Parker Source: Clarity

Thanks for simplifying the action plan.

Shrey Mehta Source: Clarity

Koby was a pleasure to speak with - very informative, knows his stuff in all aspects of digital marketing and gave well thought-out answers to some questions I had. Highly recommend.

Blair MacGregor Source: Clarity

Koby was extremely helpful and offered some great social media marketing suggestions for our store http://www.vaporizerchief.com

Larry La Spina Source: Clarity

Can you say eye opener! Koby is the man and knows his stuff. Thank you for giving me some direction with my marketing.

Kevin Brown Source: Clarity

Amazing call with Koby today. Opened a whole new perspective on Facebook and how to maximize Facebook Ads! Plus a lot of other great advice!

Salvador Carlucci Source: Clarity

Koby Conrad is an absolute genius. Not only is he young & full of passion, but he's brilliant at what he does, both as a consultant & as a professional marketer. I couldn't recommend him enough even if I tried !!

Sebastian H. Wells Source: LinkedIn

Koby has helped consult with our advertising via social media campaigns. Since working with him we have seen a huge increase in efficiency & effectiveness of these campaigns. We are very satisfied with his services, ideas & overall direction & highly recommend him.

Jimmy Hickey Source: LinkedIn

Koby was a great help in the growth of Ticketlab's Facebook page. He is one of the best marketers I've worked with and would highly recommend him for any online marketing projects.

Iman Jalali Source: LinkedIn

Koby has been an absolutely invaluable asset to our business the past few months. I currently own www.DankStop.com and he has helped streamline our marketing and advertisement campaigns; which has directly resulted in increased revenue and conversions far beyond anything we have tried before. He's an absolute marketing genius and pitches ideas we would have never imagined on our own. His expert knowledge of marketing and CPC/CPA optimization has helped tremendously, increasing our gross sales by a 17% margin over the course 2 months.

Feliks Khaykin Source: LinkedIn

Member since March 2014