I think a big part is how you present the system. Besides the benefits of saving money and being more productive, I would really try to hit their deeper feelings. As someone who used to own a coffee shop, I would have loved if someone came in and educated me on the stuff I didn't know. How their system could reduce stress and make things more organized so I could spend less time doing the stuff I hated and spend more time with my family. Know what I mean? It really comes down to getting into your prospects shoes and finding out what they are really wanting. If you can make them feel like you understand them, they will be interested in what you have to say.