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Clarity

Paul Cooley

Clovis, California Area

Paul’s diverse client base ranging from independent professionals, to corporate, to entertainment professionals, Paul helps his clients with steps to help define their image and “Humanize” their brand to improve ROI and boost their influence online and increase their profits.

I run www.RuleYourRealm.com

With every consult we do, 10% goes help stop human trafficking.

$2.00/min

3 Calls

3 Reviews

32 minutes
Avg. call

Entrepreneurship Social Media Marketing Marketing Strategy Coaching Personal Branding Small Business Small Business Marketing Online Branding Creative Branding Email Strategy

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Personal Branding

Everything you say and do creates opinions in the minds of those around you. So let's make it count! I help my clients gain clarity on their purpose, their message, their uniqueness, their perfect client and tie it all together to make an irresistible brand.

http://www.ruleyourrealm.com/

Web Site Assessment

Is your web site working for you or turning people off? We will help show you the areas on your web site that are not working for you and give you helpful tips on how to better optimize your web site.

http://socialbrandassessment.com/

Answers 2
Reviews 3

Answers

Paul Cooley answered

How can I make a restaurant/café interested in modern point-of-sales system with timesavers + predictions + analytics? Is it too high end?

I think a big part is how you present the system. Besides the benefits of saving money and being more productive, I would really try to hit their deeper feelings. As someone who used to own a coffee shop, I would have loved if someone came in and educated me on the stuff I didn't know. How their system could reduce stress and make things more organized so I could spend less time doing the stuff I hated and spend more time with my family. Know what I mean? It really comes down to getting into your prospects shoes and finding out what they are really wanting. If you can make them feel like you understand them, they will be interested in what you have to say.

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Small Business Marketing

Paul Cooley answered

What 'soft' skills have best contributed to your success as an entrepreneur?

Whenever I think of skills, the first one I think of is people skills. I think that is the most important type of skill-set to have. Knowing how to treat and talk to people is beyond important in the workplace. When you know how to talk and treat people, it really doesn't matter what kind of product you are selling. When you make it about the person and not the product, walls fall down. Learning how to read people and get a feel for their personality has really helped too. It's a shame more management teams don't take the time to learn and teach this to their staff.

I hope that helps!

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Entrepreneurship

Personal Branding

Leadership

Reviews

Very helpful! Surpassed my expectations! Looking forward to consulting with him as the business grows.

Atif Noor Source: Clarity

I have found it very helpful. If anything it gave me clarity about my branding strategy. Now I know what to do and just have to do it. It definitively gave me things that I couldn't get from simply reading a book.

Matt Neputin Source: Clarity

Paul Cooley is the ultimate "go-to" person for internet marketing expertise. In addition, he has the unique perspective of being a Main Street business owner who has taken the "new rules" of marketing to heart for his own store front. He is a fabulous small business coach. I would recommend him whole-heartedly.

Jill Freeman Source: LinkedIn

Member since November 2012