I believe podcasting has yet to reach it's full potential. There are still a lot of people who are unaware of it or it's power.

Even people like me, who have been around the block more times than we want to admit, have been slow to jump into podcasting. Even as we know the usage rate of podcasts continue to grow.

Over the last six months I've started to appear on other people's podcasts as an expert and I've provided interviews. Since then I've started to download and listen to podcasts weekly.

I'm not alone and we will see increased usage in this medium.