There are still countless opportunities! We live in an exciting era. As humans, we still want to connect and share our experiences, meet new people, and deepen our relationship with those already in our circles.
We must balance our privacy (which is unique to both users and publishers), as well as our desire to be accepted and approved of.
Marketing will continue to become more personal. Brands must adapt a scalable 1:1 marketing strategy and consumers' needs will continue to evolve.
These are real human needs and, as a result, creates limitless opportunities for technology and online marketing to connect.
This is a really open question. With nothing specific to roll with here's what I can offer -
Everything old is new again. The world of online marketing is constantly changing so everything is new. That said, the basic ideas and methodology of marketing is rooting in behavioral science and psychology and can be applied smartly to modern marketing.
As to whether there is room for innovation. Sure. There's always room for that. And competition. And evolution.
There's a ton of data out there based on customer information that can be pulled from APIs from the biggest social platforms like Twitter and Facebook.
When you have that data you can do so much with it. It really depends on if you're looking to build an app or a service. Or if you're looking into creating some new platform.
I believe podcasting has yet to reach it's full potential. There are still a lot of people who are unaware of it or it's power.
Even people like me, who have been around the block more times than we want to admit, have been slow to jump into podcasting. Even as we know the usage rate of podcasts continue to grow.
Over the last six months I've started to appear on other people's podcasts as an expert and I've provided interviews. Since then I've started to download and listen to podcasts weekly.
I'm not alone and we will see increased usage in this medium.