"Cold calling is dead"

Sure. But look deep inside any major B2B SaaS startup and you'll find a ratio of sales people to developers of about 2:1

So if these companies aren't cold calling, what are they doing?

Well - they are making calls. They're doing a LOT of outbound sales calls actually. The difference is, they aren't cold. They're warm, they were developed through relationship development and referrals.

C++ developers will never feel comfortable picking up the phone and making 10 high quality calls a day, which means the sales professional is as valuable in tech startups as ever.

Because we know that sales skills are critical to scale a tech startup, your personal development should focus on the skills required for the earlier stages of a startup.

Good marketing (copywriting being 90% of what you'll need to master), public speaking, project management (agile literacy), technical literacy.

Happy to chat further on a call