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MenuExcellent question.
So as I have been working lately with publishing house I can definitely say which people can make the decision and whom you can meet to give demo and see the sales could happen.
According to my experience first to get in touch with Principals and building a rapport with them is utmost important as they are the decision makers for the college's.
However sometimes it is difficult to meet principal directly thus in this scenario you can meet the co ordinator.
To understand it deeper I would like to know who are the target audience and your services are impacted upon who.
There are many colleges in India which are run by trust , meeting the trustee and getting a view , and understanding the need will help to get the sale
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