the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Equity Funding: How do you stay calm and make good decisions when your lean start up starts to get too lean...?
BN
BN
Brad Nickel, Startup strategy, presentations, marketing UI/UX answered:

I really don't know enough about your product to give you a comprehensive answer, but the best way to raise money is to sell something. Having been through this several times before, here are some of the solutions we've used. In this case, you don't want to sell equity, so you either need to presell your product if it doesn't exist or you need sell your testers or early adopters if it's already available.

If you are offering a product in the B2B space, then it might be a good idea to sell a lifetime license to potential clients for a discount off what they would pay for the regular product, but enough cash to keep you going. It may take multiple to make it work, but it could work.

You can also try to do the same with consumer products and services and offer lifetime or other advantages for a larger upfront commitment.

Although distracting, you could also consider offering services around what you are selling to enhance the revenue stream from the product.

Feel free to reach out to me if you have any questions about how to pull this off.

Talk to Brad Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.