Question
My partner has been a writer for big name websites in the past. My experience has been in developing, implementing and selling technology solutions.
In the 1.5 years since the launch we have between 25-50K unique visitors a month to the website. The website has covered big name events like the VMA's, the Tony's, and Comicon. We have nearly 1,000 articles on the website with over 100 contributing authors. The brand is getting pretty well known, with people talking about us and an interview that was done but not published for Page 6.
Our business model was to use Google Adwords to put up ads on the website to generate revenue. We would then pay our writers based on the traffic they generated, and keep a percentage of the revenue for ourselves. In one year we have only done $100 USD in Google Adwords revenue. Not even enough to pay the hosting bills for the site much less the writers.
We are now searching for help or a new partner that has experience in this industry, so we can turn this into a business. If anyone is interested in leading the organization they must be NYC based. If you have built a business on advertising revenue in the B2C space and have advice I'd love to learn from you.
Answer
Hey,
Sounds like you've been working really hard on this project. Well it seems you've built the right foundations to make good revenue from this online blog.
What made you choose Adwords as your way of generating income?
There are many different ways in generating incoming and I would personally advise dealing direct with brands which are most suited to your audience. Don't simply sell them advertising space, generate an entire campaign based around their brand, including articles and competitions, (something they can get involved in and also help promote too.)
I would be more than happy to offer more advice (or to be involved.) I'm based in England so could help grow your business around the world.
