I treat non-profit sectors exactly like for profit businesses. If you do not do this you may have the false assumption that people automatically care as much as you do. That is seldom the case. Find out what people care about, who is your market and what do they want. It is easy sell food to a hungry crowd.
Don't stop taking massive action.
Best of Luck,
Michael T. Irvin
michaelirvin.net
My books are available exclusively through Amazon Books. Check out my book "Copywriting Blackbook of Secrets"
Copywriting, Startups, Internet Entrepreneur, Online Marketing, Making Money