The very first thing you need to do is have your “brand” figured out. A lot of companies go right to marketing before they have their brand established. Marketing is tactical and it is what you do. Branding is who you are. Your brand should define what you do – marketing – and what tools (social media, websites, partnerships, PR, etc.) are the best vehicles to communicate your brand with. You will also need to define your audience personas. There is a process in doing branding correctly. I would be happy to discuss with you if you want to set up a call. Thank you.