Loading...
Answers
MenuI have a game for iOS named "The Robbery". What can I do find investment to improve the game, and to have a good marketing campaign?
Answers
Raising capital for a game in todays world is no different then raising money for a movie as it's a "hits business". Find other people who have raised money and ask them who they got money from, then try and convince them that you'll be able to make them money with your game.
It's really that simple.
1) Create a list of all games you know that have raised money
2) Cold email the CEO/Founder (tip: firstname@company.com)
3) Get them on a call for advice
4) If they like you, ask them who invested and if they'd make an intro
5) Persuade the investors you're a good investment.
Outside of that, get a bunch of credit cards, ask your friends and family or max out your available credit.
If you think $1 invested can generate $1.50 - then invest yourself on credit.
That's how many people have done it, including myself.
Great answer Dan. I will add to the list, find people who are influential in the game space and cold call them too. Their feedback is more important than their money, but you may get both.
I'm personally a bit reluctant to look at my personal credit cards as funding source, especially for a highly competitive venture like a video game.
I personally had a hard time finding the game on the iTunes store. There's next to no press coverage or google hits for it. That's the lowest hanging fruit to generate awareness and interest.
You have 5 reviews with a respectable 3 1/2 (out of 5) stars. One strategy I've used successfully is to create a champion team or early adopters (which is difficult once the game is already launched) and asked them to review the game honestly for either a free copy (if paid) or fully unlocked (if F2P) as yours. You're not telling them you require positive reviews, but most people that take you up on this will be positive. The game, of course, has to stand on its own.
Once you generate both positive press interest and coverage (write every major blogger that covers mobile games and soft sell them on taking a look at the game or hire a PR freelancer that can do this for you) and positive reviews (which may also move you onto "what's hot" and "editor's choice" iTunes Store categories) you have a much better pitch for potential investors.
However, first question they will ask is how the game is selling or, in this case, how the monetization is going since it's F2P. Hope that helps.
This may also be of help: http://www.slideshare.net/tomaso67/wp-mobile-games-marketing
Greetings, I am sure that you have heard at any rate once in your life from a buddy, an incredible story of winning in an online club, or winning a bet. I figure you didn't really trust in such pieces of claptrap, yet envision a situation wherein I uncovered to you that this happened to me too, and it in a general sense totally transformed me, when associate asked me this site - https://newcasinos-ie.com/ it is truly reliable and doesn't obstruct customers who genuine money win.
Related Questions
-
How does my startup hire an affordable marketing expert?
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT. Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead. Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you? No. Of course not. Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht. Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months. I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.AM
-
Does anyone know of a good SaaS financial projection template for excel/apple numbers?
Here is a link to a basic model - http://monetizepros.com/tools/template-library/subscription-revenue-model-spreadsheet/ Depending on the purpose of the model you could get much much more elaborate or simpler. This base model will help you to understand size of the prize. But if you want to develop an end to end profitability model (Revenue, Gross Margin, Selling & General Administrative Costs, Taxes) I would suggest working with financial analyst. You biggest drivers (inputs) on a SaaS model will be CAC (Customer Acquisition Cost, Average Selling Price / Monthly Plan Cost, Customer Churn(How many people cancel their plans month to month), & Cost to serve If you can nail down them with solid backup data on your assumption that will make thing a lot simpler. Let me know if you need any help. I spent 7 years at a Fortune 100 company as a Sr. Financial Analyst.BD
-
What is the most creative way to introduce myself (and therefore my service) to 100 key decision-makers without selling or pitching anything?
You've answered your own question. Reach out to your prospects with the question, such as "How would you...". Ask what people want then give it to them if you can with integrity and thoughtfulness.DI
-
I just opened a small, upscale, boutique style hair salon. Any ideas on how to market?
I have no experience with salons, but marketing is my thing. So I'll give you some suggestions of what to think about, followed by what to do. Do you have clients already (let's say from your working days at another salon)? If so, you can start profiling them. You can ask them to fill out a form in exchange for a free gift (maybe one of those creams you use in the salon), or an entry to a raffle (where the prize is valuable). In the profiling, you want to look out for which neighborhoods they live in, what kinds of activities they like to do, what kinds of social events they love to do, and their occupations. Then, using each of those profile data, you can market to more prospects who share the same characteristics. For example, - You can set aside a budget to send flyers to specific neighborhoods. In order to get people into the door, maybe you can offer a certain procedure for free in exchange for opportunities to win new regular customers. (You could theoretically do this with Groupon too, but you have less control of who comes into your door) - You could set up joint venture relationships with organizations like ball room dancing schools, professional associations, etc. You could offer an exclusive discount with those groups to entice potential customers to try out your service. More opportunities for you to win regular customers. - With certain demographic data, you can probably make the same offer by advertising on Facebook. If you target specific enough, you can get the price of acquiring the lead to be pretty cheap. You would have to figure out your typical lifetime value of your customers before deciding whether advertising on Facebook would be worthwhile. One last thing, you can offer gifts for your existing customers if they refer you people. If you have any more questions, I'm happy to chat with you. Hit me up on this platform.SL
-
What is the average cost to close a round of seed funding?
I'm reluctant to say "it depends," but legal expense for a true seed round varies dramatically based on: 1. Whether the investment is structured as a priced equity round vs. convertible debt (or variations on that theme such as "SAFE") 2. Number and location of investors, timing of closing(s), and prior angel investing experience 3. Company counsel's efficiency and fluency in industry norms 4. "Deferred maintenance" necessary in areas like corporate formation, founders' equity issuance and IP assignments. #4 is the item that takes many entrepreneurs by surprise. On the investor side, it leads otherwise very savvy observers to give unrealistically low estimates of legal expense because they assume starting from a clean slate. This item is also most resistant to automation or standardization because startups come into being many different ways; each story is unique. I would put the lowest estimate at around $3K, assuming the company is already formed as a Delaware corporation with clean, basic documents, has issued founders' stock and handled related IP and other matters, and simply needs to issue a convertible note to one or two accredited investors with minimal negotiation of documents. The highest I would expect for a true "seed round" is about $15K, where some corporate cleanup is needed, the deal is structured as a streamlined kind of preferred equity (e.g., Series Seed), there are multiple closings with investors on different dates and terms, etc. Beyond that point we're really in "Series A" territory, doing things like creating a full set of VC preferred stock investment documents (about 100 pages), negotiating with investors' counsel (at the company's expense), and so forth. The expense and complexity of a traditional Series A deal have been the main impetus behind using convertible debt or Series Seed-type documents for seed-stage investments of less than $1 million or so in recent years. I hope this proves helpful. Always happy to chat and answer further questions.AJ
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.