I've been involved in ecommerce since 2000 and trust me when I say, eCommerce has changed! It's no longer what it used to be. It has matured. Barriers of entry such as technology have been eliminated which allows competitors to rise with minimal investment.

What's important is to have something unique that tells a different story. Not all online shoppers are looking for the lowest price. They do look at the story behind products. Handmade items are being appreciated. Cause marketing is playing a big role. Local shops or online retailers are getting more traction. Think local before going global.

Use marketplaces like eBay/Amazon to test the market before going all out. We are fortunate to have many tools in our disposal that allow you to understand demands of the market. Use social media to engage with those that might need your product.

Hope this helps!