the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Investments: When are you ready to go after funding?
Tom Williams, Clarity's top expert on all things startup answered:

I disagree with Sal's answer that you shouldn't be pitching at conferences. I built a good chunk of my early network doing exactly that. To be clear though, Sal is right that most investors hate being "pitched" at a conference and that's because the vast majority of founders do it completely wrong. The right way is to selectively identify people that are attending that conference by screening them for relevancy and interest.

It's your job to know who is in the room and to find the people most likely to be excited about what you're doing. The right way to do this is to use a combination of LinkedIn, Twitter, AngelList and Google to map attendees to relevancy of your company. You're looking for prior operational interest or successful investments that have similarities but not competitive overlap to your own business. Approaching them with a relevant and respectful opening line that makes it clear you know what they're about is a great way to start. And then either they will ask you what you're doing or you can find the opportunity to explain what you're doing. If they take interest, say that you'd love to reach-out and talk more in a few weeks time.

The most important thing is not to press hard on closed doors and don't waste their time or yours trying to squeeze a square peg into a round hole.

The founders job is to be always raising awareness and building an army of people that are excited about and potentially helpful to the company at all times. As to the metrics that matter, Sal is correct that without knowing what kind of company you have, it's impossible to provide a useful answer to that specific part of the question.

Happy to talk in more detail anytime.

Talk to Tom Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email