Conversion rates only provide a part of the picture. Total number or buyers and/or total top and bottom line dollars made must also be considered.

If 70 out of 140 people purchased at the 1.99 but only 2 people out of 4 purchased at the 4.99 price point - even though the conversion rate is the same (50%) and margins might be better at 4.99 - you should definitely go with the 1.99 price point. In other words - the bottom line is the bottom line.

Lower conversion rates with a significantly higher number sales still equals greater revenues. And all things considered equal this means more income/profit (bottom line money)

So heed this REMINDER: Always remember to look at all key metrics (I recommend at least 3) - and not any one in isolation.

With sales already coming in - it looks like you are on the right track and off to a great start. For any assistance with other questions feel free to get in touch with me. Best of luck!