Loading...
Answers
MenuConversion rate for unbounce ad campaign? What is a good conversion rate? We are currently testing pricing at three price points.
Here is the link to the page. We have three pricing tests running here. Paypal conversion is the goal. http://unbouncepages.com/personal-medicine-plus-mvp/ Conversion rate so far is 26% but I am confused about the significance of the confidence level. Where does the confidence level need to be and what does the n need to be for views for the test to be significant?
Answers
Hey, I'm a conversion optimization consultant so I can offer some help here.
Whether a conversion rate is "good" or not is a relative measure. If you run a test and get it to 35% from 26%, that's good! If if go from 26% to 10%, then you know you could be doing better. Comparing your conversion rate to industry averages rarely tells you anything meaningful or actionable, so the best thing you can do is continue testing and compare to your old baseline.
The confidence level is the likelihood that the detected result actually exists. For example, if you flip a coin 10 times it will likely land on one side more than the other. If you stopped testing after 10 flips, you might assume that one side has a higher probability than the other... But we both know that's wrong. The real result (50/50) would only begin to emerge after 20 flips, and even then you would not have 100% confidence.
So you don't want to start flipping (ie, testing) too soon because you might draw the wrong conclusion ("the coin landed on tails 6 out of 10 times, therefore tails beats heads by 20%"). You also want to know when to stop and what is the smallest meaningful difference ("the coin landed on tails 49 out of 100 times, and the 2% difference is not significant, so we can confidently say the probability of landing on tails is the same as landing on heads.") The confidence level tells you when you've reached this point.
Before you start any A/B test, you need to know how many "flips" (sample number, ie, visitors) are need to reach a result that is likely to be true, and what is the minimum significant change (is a 2% increase significant, or is that just random fluctuation?). Here is a handy calculator to calculate this before you start your test: http://www.evanmiller.org/ab-testing/sample-size.html
If you (or anyone reading) would like some help in setting up and running A/B tests to increase conversions, get in touch!
Hello,
a 95% significance threshold simply means that you have a 5% chance that the results you're seeing are wrong given the sample you're analyzing. In other words it means that 95% of the time the results you see is better (or worst) then the one you see on the originale page you're testing.
If you want to run a test that really has an impact you should:
1. Compute the sample size (here a tool: http://www.evanmiller.org/ab-testing/sample-size.html )
2. Run the test for at least 7 days
3. Record at least 300 hundred conversion per variation
4. Check significance here ( http://www.evanmiller.org/ab-testing/chi-squared.html )
The more you want to be sure about the result the higher the threshold. So 95% is an accepted standard, 99.5% of significance means that you are pretty sure that the result is not due to chance.
I run hundreds of test for my customers, what I can tell you is that the best test are the one that provide a bigger difference between the two tested pages (from 20% increase or more). That you should run the test for at least one week. And that you should be sure that you didn't make the sample "dirty" (like: changing traffic sources, sending a special offer newsletter etc), and that you should run your test for at least 300 conversions for each variation.
If you happen to run a good test, what you will see from the chart in your ab testing tool is that the line representing the winning variation will always be "over" the one of the loosing variation.
This is the signal that you run a very good test!
And BTW .. Don't forget that each test you run teach you something about your customers ..
Hope this helped.
Luca
26% is a satisfactory conversion rate. It differs for everyone, there is no benchmark. Can you improve on that - surely! Try bringing in more levels of analytics like heatmaps and multivariate testing to see what tweaks have the most impact.
Related Questions
-
Is there a way to use paid advertising to test a domain name?
Yes. Use the "Link Text" in your facebook ads to A/B test various domain names. To do this, simply launch a few identical ads, and only change the link text to say the variation of the domain name you are considering. The ad with the highest CTR (not conversion rate or other KPI) will be the one that sparks the most interest in your target audience. Note: one domain may have a high relevance to one audience, but low relevance with another. So this tactic should only be used if you have a very specific demo you are targeting.Alex GlennAG
-
Can You Setup Lead Tracking In Infusionsoft For Me?
Infusionsoft's built in lead tracking works well ONLY if the website passing the traffic to your optin page allows that data to be passed. If that is not the case, the only way to do it is with separate web forms...and then in the sequence after each web form, you can apply a tag to specify which form was the source of the lead. Hope that helps :)Trent DyrsmidTD
-
Any ideas on helping local businesses get more people to leave a review?
Four years ago, I started a local daily deal site which grew to the largest in East TN & Southwest VA. In that period, we pivoted by learning how to solve the digital marketing problems of the restaurants and spas we featured on our site. I have a number of tips for you on this. First, most small merchants will be lost and not truly see the value of SEO and citations. Those are long term efforts without short term results. Even then, the results are not tangible, at least not readily visible to the owner of a store. Reviews however are an immediate pain point - and also a quickly solved problem. So I use this as the way to prove value upfront to our clients. In fact, I have yet to pitch our marketing program to a small business owner and get a "no" since I began my emphasis on Reputation Management. Why? Because normally only disenchanted customers leave reviews. And the negative reviews seem to personally affect the ego of the business owner (as they should). Especially because they can massively affect bottom-line revenue, especially now in light of new developments and agreements between the search engines and the review sites. Reviews directly power search to a large degree. Feel free to reach out to me if you want to talk specific cases - I have found that the pain points and need are the same across almost all industries (hospitality, food service, medical, etc).Adam Bowie ✔AB
-
What offers can attract advertisers to my website?
(Background: I founded the largest marketplace for direct ad sales. Powers sites like Microsoft, Aol, Gawker, etc) If you want to sell ads directly to advertisers... that's awesome, but recognize it takes more work than just dropping AdSense on your site. I'm glad you're thinking of it like "how can I attract advertisers (customers) to do business with me?" I personally don't think gimmicks work well in the long run. It's all about the fundamentals. You are essentially a business (the website) that sells a product (the ad space / ability to reach your audience) to customers (the advertisers). All the normal fundamentals apply - you have to attract potential customers, sell them on your product, close the business, get repeat business, etc. So while a gimmick may work to get someones attention, if their experience of doing business with you is terrible they won't buy or won't come back. We believe the best way to attract, close and keep advertisers is to make your "products" as easy to find and purchase as possible. In the direct ad space, it is way too complicated - often requiring lots of emails and manual effort. Plus they have to find you to begin with. Some actionable stuff for you to do: * Do some customer validation. If you want to sell a product (the ad space), how do you know there is a market? Have you talked to potential advertisers about this? Do you have any pre-committed deals? Do your similar competitors do direct sales successfully? * Have a .com/advertise page and promote it well. You have to let people know you're open for business. Make it easy for people to find it. * Have a system that makes it easy to place/execute/manage actual ad orders. This is what we do at www.isocket.com. There are other tools for various needs, website sizes, costs, etc.John RameyJR
-
How to price conversion rate optimization?
I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on how long it would take to complete. I prefer to work with customers on a rolling monthly basis because I can have an impact on many aspects of their digital marketing and business processes. It means I'm also not tied to only creating split tests but have the freedom to advise and have a positive impact on multiple areas of a business.Kevin McCaffreyKM
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
