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Here are the things you need to consider:
- how is your current website performance (traffic, conversion, funnel, landing page etc)
- how is current campaigns performing? (CPA)
- evaluate the competitive space (determine what are available opprtunities that can be accomplished within your budget)
- plan, execute, and evaluate marketing campaigns
Your best bet is to understand what the space is like before committing to a particular channel. Do some testing and make sure you're tracking.
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