Build a strong lead generation and sales.

● Outbound marketing like b2b inquiries to potential clients via LinkedIn (active sales) is your key tool to start a conversation.
● Inbound marketing has a supporting function: write articles, give free advices and participate in conferences as speaker. Could be also free or paid trainings to attract attention.
● Sell your expertise, not the hours. Promote key employees (service providers in your company) via video, posts and photos on your website.

Thinks about your unique trade proposal. What differs you from the other thousands of similar companies?

As an example: I noticed that outsourcing companies are very slow in quotes and feedbacks so we made a key focus on fast replies for one of my clients, so it was a successful strategy.

Read more about sales strategy in my blog here: https://medium.com/@ganja_agency/key-factors-of-successful-b2b-sales-for-a-small-it-company-8fc9bcbb690b#.b2m2ydbfk