Anyone know if facebook's ad manager allows you to create new accounts with clients credit card or can you only have one account with one card?

Thank you for sharing this question! The sales usually happen when the ads first run because Facebook knows who the most likely buyers are and once the ads have shown once, you are likely reaching the same people over and over. The ad campaigns I have found that make the best sales are in the format of a post on a page with a lot of social proof. If your ads do not have social proof, then only the early adopters will buy. If your ads have thousands of likes, shares, and comments from a post on your page, then you can count on mainstream sales. If you want to chat more about Facebook ads, you are welcome to schedule a call!

Topic targeting is a broad way of targeting people who've expressed interest in that topic or "related topic". It's a good option if you want to create awareness, do branding or generate likes. But when your end goal is sales/leads - it's good to go for precise interests as that's like exact match - and it ensures that you're reaching only those people which you're actually targeting - not related ones.

Hi There are Facebook advertising techniques that would allow you to target competitors followers, related beauty or skincare pages followers then target them with your advert going to a landing page with a buy now unmissable offer to capitalise on your conversions. Because most people do not buy first time, I would then re-target them with the offer on their Facebook newsfeed so they do not forget you, adding to your conversion. Facebook is by far the cheapest for adverts Google would be crazy prices for this type of product. You could also look at placing with affiliates and let them do all of the marketing work and your cost would be fixed, but there is a lot of competition for affiliates in this sector so maybe difficult. If done right on Facebook with a laser targeted campaign with landing page you should be looking at $0.25 to $0.30 per 1,000 views with a decent conversion making the cost per conversion very low. When you target people you know would be interested in your product it is always best to do a CPM campaign rather than a CPC as this is a waste of money, if launching this product there is no market price other than competitors products so you can show it as a high price then do a landing page with a launch offer only available for a limited time with a count down clock, even offer referral discounts if they share on Facebook. Hope this helps

Yes. Use the "Link Text" in your facebook ads to A/B test various domain names. To do this, simply launch a few identical ads, and only change the link text to say the variation of the domain name you are considering. The ad with the highest CTR (not conversion rate or other KPI) will be the one that sparks the most interest in your target audience. Note: one domain may have a high relevance to one audience, but low relevance with another. So this tactic should only be used if you have a very specific demo you are targeting.

Scaling with paid/cold traffic is a very different kind of beast. Depending on your paid traffic source their motivations and behavior is different than that of a house list or affiliate / JV traffic. Usually paid (cold) traffic is more difficult to convert with a $47 initial offer. I've had success warming up this type of traffic, with clients of mine, before asking for that level of sale. There are some exceptions to the rule depending on how rabid your market is to buy, but the fitness niche is usually more skeptical. You can warm them up by starting with an email opt in to a lead magnet then present them with your $47 sales offer, theres a side benefit to this as well. The other way to warm them up is to start with a survey leading them into a customized VSL to your $47 product. There's also some major benefits here if you segment your traffic right. As far as after the initial sale in regards to the backend funnel itself my typical flow looks like this: Sales page > Up Sell #1 > Down Sell #1 > Up Sell #2 > Thank you page. However some of my clients have much more than 2 up sells in place in some funnels. The trick is that your up sells should flow logically to each other. Meaning make your first up sell a product that gets your target market to their desired solution faster and easier with the up sell. For your down sell, you can keep the same product / offer but lower the price or offer a payment plan. Hope this helps, let me know if you have any questions.