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Startups: Do you think it's impossible for health apps focused on low-income/Medicaid populations to make it in the consumer market?
RW
RW
Rob Woodbridge, Founder, UNTETHER.tv answered:

Pretty generic question but I would answer what you consider "making it" is first. Are you trying to earn revenue? Is this an altruistic venture? Is this an extension of an existing business into mobile? Craft the strategy first. Whatever you do, DON'T do it because you "think" you can. That is surely going to lead to a disaster.

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