Question
We have been told a lot that getting into the consumer app space is a waste of our time. I'm curious about this. Is the space so crowded that new small startups can't make it?
Answer
Pretty generic question but I would answer what you consider "making it" is first. Are you trying to earn revenue? Is this an altruistic venture? Is this an extension of an existing business into mobile? Craft the strategy first. Whatever you do, DON'T do it because you "think" you can. That is surely going to lead to a disaster.
