We have been told a lot that getting into the consumer app space is a waste of our time. I'm curious about this. Is the space so crowded that new small startups can't make it?
YOU ARE ASKING THE WRONG DAMN QUESTION....
Who cares if anyone here thinks you can make it. Do you think you can make it? More importantly -- do you have the guts to create something that is memorable in a space that has seen enough start-ups angling for consumer attention.
Pretty generic question but I would answer what you consider "making it" is first. Are you trying to earn revenue? Is this an altruistic venture? Is this an extension of an existing business into mobile? Craft the strategy first. Whatever you do, DON'T do it because you "think" you can. That is surely going to lead to a disaster.
I've done a number of projects in the low-income/Medicaid space for over 5 years that have done well and there is lots of opportunity in the space for more. The key is being better then the competitors.
One of the greatest advantages of the consumer space is you can just about always wiggle your way into a space but that is also the greatest disadvantage as if you don't stay on the ball you drop to the bottom much faster then your rise.
One firm supporting health start ups is Rock Health funds and with some research I'm sure you can find plenty of successful consumer start ups over the past few years.
I can speak to the low income / medicaid / consumer market specifically if you want to book a call.
Not impossible, but probably not the best use of your time if you have to ask a question like that.