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Demand Generation: How do you solve the 'education' problem for enterprise B2B products and create demand?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

Identify your target demographic. Anticipate their online search behavior. Be where they go.

This can be done effectively with a mixture SEM and domain strategy. Focused ad placement within published websites and forums may also be a good -- if more labor-intensive -- solution.

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