Founder Syndy.com. Call me an entrepreneur, marketer, startup guy, internet addict, former P&G & BCG and Heineken.
I went from a corporate boy to startup founder. In 2010 I left Procter & Gamble to pursue a dream; build my own company. Becoming an entrepreneur was a long-time dream but where to start, especially when your family and closest friends tell you not to do it.
I can tell you a lot about the starting period of running a tech business. What to look out for? What mistakes to avoid? Which kind of people to add to your team? How to recognise a good developer? How much risk to take, and not take (always protect the downside). Today, +5 years after starting my business it still seems like we're just getting started. But I've learned a lot in these years, including the hard things of being an entrepreneur. Let me know if you want a chat. I'll make sure to share some valuable insights.
My business Syndy.com publishes reports on the state of the e-grocery space in key markets (Europe, US, India). Our reports have been downloaded by thousands of industry experts, retailers, suppliers, consultants and many more. Happy to share my point of view on the matter; current trends for both suppliers and retailers, where the business is heading, which models seem to (not) work and why. If you're interested I can introduce you to key players in the market. Happy to elaborate.
At Syndy.com we've been building an online platform for suppliers to share rich digital product information with online retailers. We've build the platform from scratch and had to get through the chicken/egg phase, which any platform will encounter (there are ways to bypass this specific problem but for a long time I didn't know how). I'm happy to share my advice on how to build your platform, how to channel supply and demand and how to active your first users. What to look out for, how to create 'demand' and what levers of engagement you can use. I also have a whole bunch of resources I can share with you. Hit me up, happy to help!
I've rainsed over $2.5 MN in seed funding from multiple investors including angels, accelerators, VC firms. Will be happy to share my learnings on the process (I think very valuable when you're just starting out). Can offer general advice on issues like how much to raise, at what valuation, using which mechanics (convertible note or equity), what to expect, how to behave and how to build momentum to close a round. Let me know if this sounds interesting.
If your market is 'market research' then you can easily top € 1BN in EU alone. If you're creating a new market then to calculate total addressable market I'd look at similar products and multiple their price x number of prospects, or calculate the financial cost/upside for your prospects x number of prospects. In NL alone there are about 1500 FMCG suppliers I believe