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Clarity

Peter Sena II

Greater New York City Area

I’m a creative technologist obsessed with the intersection of design, business, entrepreneurship, and strategy.

In 2004, I founded a digital marketing agency called Digital Surgeons to fuse my love of design and technology. In the decade-plus since, we’ve grown into a global innovation & design firm that’s uncovered insights, delivered award-winning experiences, and engineered growth for Fortune 50s and startups alike.

I’m passionate about how design thinking can help frame, ideate, and prototype solutions to the complex issues that face today’s organizations. New ways of connecting, making purchases, and consuming media are displacing legacy brands and businesses. But there is opportunity in change — the opportunity to meet your consumers on emerging platforms, connect previously unimaginable dots, and design the brands, business models, and experiences of tomorrow.

I’m a keynote speaker and writer, available for speaking engagements, panels, workshops, article contributions, and podcasts. I’ve appeared at marketing conferences, corporations, and universities such as Yale, Carnegie Mellon, and UPenn’s Wharton School of Business. You can find my editorial contributions in Admap magazine and on TechCrunch, PSFK, VentureBeat, Hubspot, CMO, and Forbes.

Everything starts with a conversation. Let’s have one sometime.

$4.17/min

2 Calls

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33 minutes
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Growth Hacking Digital Strategy User Experience Innovation Product Development Business Strategy Design Thinking Creative Direction Product Innovation Branding & Identity

Call me to talk about

Career Development - Not All Who Wander Are Lost

You are more than your job title!

The greatest innovations of our time have come from those who had the perseverance and self-efficacy to keep trying new things. From the light bulb, to the world’s leading startups like Uber and Google, it’s effort and a tad bit of rebellious creativity that drives us forward.

Things I can help you with on this topic:

- Perspective and Tips & Tricks
- Advice and perspective I learned from my journey from starting a company in my dorm room at 19 years old to building and running more than three global companies
- Resources (places to learn)

Using Design Sprints to Unlock Value Faster for Your Business

Design sprints, popularized by Jake Knapp, a design partner at Google Ventures (now called GV), have fundamentally changed how startups and large organizations alike design products, services, and experiences.

To put it simply, a design sprint is a framework created to optimize your chances of creating something that people actually want. Influenced by Eric Ries’ Lean Startup principles, design sprints emphasize short time constraints and prototypes, using small, cross-functional teams to quickly iterate and validate ideas. This eliminates, or at least reduces, the odds that a product will be found to be completely useless to the end user after a significant investment of time, effort, and money.

Solutions I provide in these discussions:

- Approach and frameworks for how you can plan and run a design sprint to solve or validate a business problem or goal
- Resources. I learned a long time ago you don't know what you don't know. I'm happy to share any of the tools, tricks, and tips I've picked up from over 13 years as a self-funded entrepreneur
- War stories of what NOT to do (as well as some of the things I've done that helped start more than three multi-million dollar global ventures)

Raising Capital

Your Storytelling and approach (format) is a key way to unlock the capital you seek. I've helped founders win demo days, raise seed capital, and follow-on rounds (A,B,etc) with an approach that combines Design Thinking and Visual Storytelling.

Questions and Solutions I often deliver here:

- Pitch Deck format / creation / advice
- Tools and techniques to find, frame, and deliver your "WHY" in a compelling way that connects potential investors
- Resources ( Where to look, what to look for, what to read, etc)

Business Model Innovation / Value Proposition Design

As a Venture Mentor for early and late stage startups I spend an insane amount of time working on and learning about new ways to approach and design business models that emotionally connect with consumers and drive growth.

I've read over 100 books, advised over 50 startups (many of which I'm sure you have installed on your phone) and read or written over 1500 articles on the topic of business models, innovation, product design, and design thinking.

I love connecting with passionate and driven marketers and entrepreneurs and would love to help you fast-track your path to the solutions you seek.

Things I often cover on this topic.

- Discuss your challenges and introduce new ways of thinking and approaching your goals with growth as the outcome
- What tools, frameworks, and techniques have worked best for driving growth
- Knowing when and how to pivot or shift your strategy to open up new channels for customer acquisition, engagement, and growth
- The best resources and places to level-up your business model skills

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Member since August 2013