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Expertise

$4.17/min

Using Design Sprints to Unlock Value Faster for Your Business

New Arrival

Created 8 years ago in Product & Design

Design sprints, popularized by Jake Knapp, a design partner at Google Ventures (now called GV), have fundamentally changed how startups and large organizations alike design products, services, and experiences.

To put it simply, a design sprint is a framework created to optimize your chances of creating something that people actually want. Influenced by Eric Ries’ Lean Startup principles, design sprints emphasize short time constraints and prototypes, using small, cross-functional teams to quickly iterate and validate ideas. This eliminates, or at least reduces, the odds that a product will be found to be completely useless to the end user after a significant investment of time, effort, and money.

Solutions I provide in these discussions:

- Approach and frameworks for how you can plan and run a design sprint to solve or validate a business problem or goal
- Resources. I learned a long time ago you don't know what you don't know. I'm happy to share any of the tools, tricks, and tips I've picked up from over 13 years as a self-funded entrepreneur
- War stories of what NOT to do (as well as some of the things I've done that helped start more than three multi-million dollar global ventures)

Peter Sena II

Greater New York City Area
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I’m a creative technologist obsessed with the intersection of design, business, entrepreneurship, and strategy. In 2004, I founded a digital marketing agency called Digital Surgeons to fuse my love of design and technology. In the decade-plus since, we’ve grown into a global innovation & design firm that’s uncovered insights, delivered award-winning experiences, and engineered growth for Fortune 50s and startups alike. I’m passionate about how design thinking can help frame, ideate, and prototype solutions to the complex issues that face today’s organizations. New ways of connecting, making purchases, and consuming media are displacing legacy brands and businesses. But there is opportunity in change — the opportunity to meet your consumers on emerging platforms, connect previously unimaginable dots, and design the brands, business models, and experiences of tomorrow. I’m a keynote speaker and writer, available for speaking engagements, panels, workshops, article contributions, and podcasts. I’ve appeared at marketing conferences, corporations, and universities such as Yale, Carnegie Mellon, and UPenn’s Wharton School of Business. You can find my editorial contributions in Admap magazine and on TechCrunch, PSFK, VentureBeat, Hubspot, CMO, and Forbes. Everything starts with a conversation. Let’s have one sometime.

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