Are you forever sharing your how-to tips from your expertise with clients, prospects, colleagues, family, neighbors and everyone in your life? It’s time to take those tips to the bank, whether you are a long-time entrepreneur or a start-up. Expand your reach and your revenue.
Paulette Ensign founded Tips Products International in 1991 (long before social media or today’s Internet capabilities) to help people use their how-to tips for marketing and making money online and offline. Self-publishing a how-to tips booklet based on her expertise and personally selling over 1,000,000 copies of that one booklet in various delivery formats and several languages without spending a penny on advertising prompted people wanting to know how they could do that with their knowledge.
After her first year of selling 50,000 of her own how-to tips booklet one at a time to one person at a time, she got an inquiry asking the cost of purchasing 2500 copies with that caller’s business information on the cover. From that moment forward, Paulette realized she could help more people and make more money by focusing on large quantity sales to companies and associations, further distinguishing and increasing how she could help other subject experts create a similar strategy.
For almost three decades, Paulette and her support team have worked with thousands of people worldwide to easily and quickly convert their how-to tips content into digital and tangible revenue streams, marketing tools, and value-added products in multiple delivery formats. She has done this through self-guided downloadable programs, public speaking engagements, teleclasses and webinars, done-for-you services, and strategy consulting sessions.
Paulette has not only become a leader and an authority in the tips booklets niche, she is a valuable go-to person to identify new markets and new revenue streams for current and future non-fiction book and booklet authors in a wide range of topics. She has had clients in North America, the UK, and other parts of the world meet and exceed the goals they set for themselves, including some who matched and surpassed Paulette’s results.