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Clarity

Patricia M Korth-McDonnell

New York, NY

I've developed successful digital marketing, product, and customer experience strategies for some of the world’s most influential brands, including Apple, Hulu, McDonald’s, Target, Zelle, Lexus, JetBlue, CNN, and Disney. I have a reputation for building top performing, collaborative teams across CX, product, technology, marketing, and delivery. I have balance leadership experience at the executive level and willingness to get my hands dirty to get the work done.

Patricia received her BA from New York University and lives in Brooklyn with her family.

$6.67/min

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32 minutes
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Product Design Customer Acquisition Digital Marketing Growth Marketing Strategy User Experience Mobile Apps Branding Mobile applications Financial Technology

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Digital Marketing

I can speak to digital marketing acquisition strategy and execution across digital channels with regards to campaign architecture, creative, channel, testing and optimization.

Digital Marketing Org / Team Devleopment

I can help plan right the structure, capabilities, and roadmap to build or evolve an in-house digital marketing capability. I can speak to who to hire in-house versus what to outsource, and how to structure and evolve your team for different stages of growth.

Digital Customer Experience

I can speak to all aspects of customer and user experience strategy, execution, and management:
Target audience definition
User experience design and product design strategy
Product design team organization
Product management methodologies and team organization
Product and user experience performance measurement and optimization

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Answers

Patricia M Korth-McDonnell answered

Can a mobile app developer be fluent in both Android and iOS?

Very very few mobile developers are true experts in both native platforms. Some can be really good at both - but you'll still find specialists who are better at either. That's why often startups will build a hybrid app which allows them to go live in both iOS and Android app stores, but maintain a single web code base that basically opens in an embedded browser within the app.

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Member since March 2022