Make sure you're social media strategy is "zigging" when others are "zagging". Revenue generated from Social Media not the size of your network is what matters! I have +15 yrs in internet marketing space. Managed division for one of the largest hosting companies in the world helping thousands of businesses with growing their web presence. Co-Founder of Ovation Media, social media marketing firm. I've worked with a range of entrepreneurs and startups from mobile apps, healthcare to B&M.