International marketing, sales, and business development for B2B software companies: - Global marketing strategy and marketing plans - Recruiting distributors and channel partners - Outsourced international sales executive
Locating top international distributors and channel partners that are most suitable to your company, understanding their interests, and leveraging their experience to your benefit are essential for your success in the international sales arena. Avoid repeating the sames mistakes made by others in assigning unsuitable distributors. Tips on managing top channel partners to success.
Do you have a marketing plan and know how to reach your potential customers? Understanding your business and product characteristics, your target markets abroad, your industry trends and the competition, will help you plan your go-to-market, budget your B2B marketing efforts, and reach your prospective customers effectively, while also reducing time-to-market. A professional international marketing plan can save you money and reduce your risks.
All the aforementioned tips are valuable. They are all critical for your success and in addition to some more parameters that I would include, they should be addressed in details in your international marketing plan. Do you have an international marketing plan? A marketing plan will also outline the reasons that you've selected the USA market - a very big market with great potential but at the same time a very tough one to penetrate for foreign companies and very costly as well. My recommendation is to prepare an international marketing plan - it will save you a lot of money, time and will assure that your sales and marketing activities are based on a sensible strategy.
