Founder @ ShipEarly, advisor to startups, retail omnichannel eCommerce specialist, entrepreneur, lean business model expert, non-technical software founder, franchise and fortune 500 experience, MBA
I'm experienced in helping businesses sell in and sell through product at retail. Worked as a product marketer commercializing new innovations in specialty & big box retail. Founder of an omnichannel eCommerce startup.
I founded my own startup, getting a real world MBA in addition to my actual one. I worked in a business incubator/accelerator for 5 years mentoring startups to craft winning business models, analyzing competitors, and developing strategies to earn first customers through to capturing market share.
Founder of an omnichannel eCommerce company with background in big box and specialty retail. I help brands and retailers drive sales, increase store traffic, and improve conversion rates.
You may want to check out something called Kickstarter or Indiegogo. In addition, post crowdfunding there are tonnes of sites like outgrow.me specializing in tech products.
Sounds like you have a compelling product with sales, congrats! The first thing I would do is talk to your existing customers and ask them why they buy from you. Or better yet, have someone else ask so they will tell the truth, everyone says nice things in person... Use the underlying cause that resulted in sales and weave the story into the content of your website.
Content marketing is the next generation of marketing that is shareable (others talking about you is best form of marketing). Build an eMail list of offline customers to send your new content, past customers or friends of past customers are most likely to be your next sale with the lowest acquisition cost. Allow shoppers to understand the story behind the art, the artist, and what goes into creating your products to better understand the value you are creating.
The next wine party they host, they will tell your story for you and be your sales person, but you must make sure the story is easily digestible to travel.
