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Clarity

Morris Shipper - Digital Marketing Expert for Retail

Montreal Qc

Digital Marketing Manager @ LinenChest.com. Over 10 years experience in Marketing & Ecommerce. Former Sales & Marketing Specialist for IKEA.ca

Need help increasing traffic and sales to your website? I specialize in the following:

I specialize in Marketplace Selling, Email Marketing, Social Media and Google PPC.

1) Drive more traffic to your website using Email Marketing
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This includes:
- Customer Segmentation
- A/B Testing
- Dynamic Content
- Triggered Email campaigns (welcome, post-purchase, win-back etc.)
- List Building
- List Nurturing
- Increasing CTOR and conversion rate

2) Get your product in front of more eyes using marketplaces like Amazon and Ebay
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- How to succeed on Amazon and FBA
- Finding the right marketplaces for your product (Ebay, Etsy, Rakuten etc.)
- Understanding each marketplaces, costs, terms and conditions, fee structure and more.

3) Get your brand noticed across Social Media
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- Increase visibility in front of millions of fans
- Using social media as a sales tool by leveraging their audience options
- Host contests to increase your customer base

4) Increase product and brand visibility on Google
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- Setting up successful brand campaigns
- Setting up successful shopping campaigns
- Optimizing keywords
- Optimize ad extensions for increased CTR

$1.00/min

6 Calls

2 Reviews

30 minutes
Avg. call

Digital Marketing Social Media Marketing PPC Marketing Email Marketing Google AdWords Web Analytics Customer Experience Email Strategy Email Newsletter Design

Call me to talk about

Get Noticed on Social Media and Profit From It Too!

It's more important than ever to have social media as a part of your online marketing strategy. What I do:

- Increase visibility in front of millions of fans
- Using social media as a sales tool by leveraging their audience options
- Host contests to increase your customer base

Online Marketplace Expert (Amazon, Ebay, Rakuten & More)

Selling on marketplaces is a great way to use the traffic from big companies like Amazon and Ebay to get your products in front of millions of people at a reasonable price.

What I do:

- How to succeed on Amazon and FBA
- Finding the right marketplaces for your product (Ebay, Etsy, Rakuten etc.)
- Understanding each marketplaces costs, terms and conditions, fee structure and more.

Email Marketing for Retailers 101

Over 10 years experience in email marketing management: including A/B testing, customer segmentation, email design and conversion optimizing.

Get More Sales From Google

Paid search: pay per click or shopping campaigns are great ways to find new customers online on Google. What I do:
- Setting up successful brand campaigns
- Setting up successful shopping campaigns
- Optimizing keywords
- Optimize ad extensions for increased CTR

Prepare for Black Friday & Cyber Monday Promotions

Black Friday and Cyber Monday are the biggest days for retailers. It's important that you, your employees and operationally you have everything ready. Let's talk about promotion readiness.

Answers 3
Reviews 2

Answers

Morris Shipper - Digital Marketing Expert for Retail answered

How can I grow my followers on social media platforms like Instagram and generate more sales?

It's great to see the focus on social. Especially in fashion, channels like Instagram are the perfect place to be visible. I've worked brands on increasing engagement and subsequently sales on social media for more than 5 years now.

I recommend the following especially as a startup I know resources may not be readily available:

1. Ensure you have a tool that schedules your posts for you like later.com (which is free) so you can plan your week, month of posts ahead of time.

2. Be active on Instagram and stories. Ensure you have the right hashtags when posting.

3. In conjunction with Facebook run and promote a contest (if you have the budget) in which you ask for a follow + to tag of 2 or 3 friends in order for a chance to win.

4. Find influencers (if you have the budget) to talk about your brand from their profile.

I would be happy to help you come up with plan to make this happen! Feel free to book a call to discuss.

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Personal Branding

Branding

Branding & Identity

Morris Shipper - Digital Marketing Expert for Retail answered

What are the best marketing strategies for an online business with a limited budget selling antiques and collectibles?

These are all great channels to be visible on. In some cases, depending on the product, I would recommend Google PPC or shopping ads since you have your own website.

Otherwise I would say Facebook or develop/build an Email list to eventually integrate email marketing in to your strategy.

Why Facebook? Their resources and how you can fine tune audiences really allows you to spend your budget in a smart way.

Why Email? Email marketing is the best way to remind people that you're alive and say "Hey, I have something that you might like!" And if they don't buy anything, at least you have them pixeled on your site and you can re-target them.

I'd be happy to discuss more on call. I'm new on Clarity but have over 10 years experience selling and marketing online. I'm offering free calls to help boost my account. https://clarity.fm/morrisshipper/freebie

Thanks!

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eBay

Ecommerce Strategy

Marketing Strategy

Morris Shipper - Digital Marketing Expert for Retail answered

How can we market to our growing database of over 200k email and contact leads, aside from just cold calling and unsolicited bulk email campaigns?

This is common struggle I face with our growing email list at my current employer. I'll start by saying that email is still the best way to reach customers in my opinion.

I would first recommend that you segment your list in 3 areas.

1. Recent subscribers (within 60 days - does not matter yet if they've opened an email or not)
2. Engaged subscribers (on your list for more than 60 days and have opened/clicked on your campaigns)
3. Lapsing subscribers - On your list for more than 60 days without opening an email.

What this does is allow you to tailor your message depending on the list. In some cases you can even decide to send less to the Lapsing subscribers (for example) since they need more nurturing (a more aggressive subject line, more enticing offer).

Facebook is another way to get your message across. This was mentioned in another answer and it is 100% true. You can easily build an audience and use the same segments you created above to match your budgets to your segments. This way you spend smart.

Happy to hop on a call with you. I'm offering it for free as I am new on Clarity but have over 10 years experience in email marketing.
https://clarity.fm/morrisshipper/freebie

Thanks!
Morris

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Marketing Strategy

Digital Marketing

Online Marketing

Reviews

Morris has a wealth of knowledge about ecommerce marketing - he crammed so much helpful advice into our call! Highly recommend.

Hannah Stacey Source: Clarity

Thank you Morris! Great call! – Wonderful insights, well-founded and creative ideas, honest feedback and advice, considerate assessment of skills and optimal ways for us to work together. Highly recommended.

My♥︎Bubble | MyHeartBubble Source: Clarity

Member since April 2017